Real Estate Investing Marketing Messages That Get Results

Real Estate Investing Marketing Messages That Get Results

Once your real estate investing direct mail piece has been opened, why do motivated sellers call you instead of your competition? The message delivered by the mail piece makes all the difference. Billions of dollars worth of revenue are generated by successful sales copy. The marketing message must be strong enough to get them call you or visit your website. This article concentrates on how to write effective copy for your marketing. Motivated sellers are overloaded with marketing materials especially if they face foreclosure. They have no time to read all these mail pieces. They are also distressed, and these letters increase their agony and stress level. All of a sudden, it seems everyone promises to change their situation. Should they believe you, or the competition? This means that your message must grab their attention, appeal to their emotional needs and have a strong call to action they must act upon. And of course, one that sticks out better than all the others. Let us look at each in turn. 1) Grab attention Your mail piece will go to the trash in 20 seconds if it does not grab their attention. Instant attention is therefore a must. Attention is what drives them to read the rest. It should be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally. In other words, your opening must promise to deliver exactly what the motivated seller needs - relief. You must be careful not to be aggressive, or it all backfires on you. They are going through tough times, so you must be sympathetic to their situation. This applies whether you use letters or postcards in your real estate investing business. 2) Appeal to their emotional needs It is necessary to be sensitive to their emotional needs even though you must catch their attention. Your message must not only promise to buy their house, but also to relieve emotional stress caused by their financial situation. By providing a solution and appealing to their emotional needs, you will come out stronger and more real than your competitors. Most of the letters and post cards they receive are aggressive from real estate investors who look like they are swooping on an opportunity to grab their house off their feet. If your mail piece appeals to them emotionally and sympathetically, you will be the one they call. 3) Have a strong call to action Whether you market using letters, post cards or letters, you must have a strong call to action. A call to action forces them to take action - call you or visit your website. The ultimate call to action should be to visit your real estate investing website. The website must convince them that you are the best buyer for their house and generally tell your story for you. Of course the website needs to have a strong call to action which forces them to submit their information online - sending you pre-screened and pre-negotiated deals. We recommend a good real estate investing website at the end of this article.

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