Reasons behind popularity of traffic analytics

Reasons behind popularity of traffic analytics

If you think you can do without your website's traffic analytics, you must think again. Website analytics will comprise of all the predominant statistics to allow you to know your unique visitors: the number of unique visitors who visited your site, the combination of strings they used that led them to you, which all web pages they visited and which web page was able to engross their attention the most. As a result, you would be able to make out which attributes of your proprietary websites are working in favor and which ones are either having little or no impact at all. As a result, you can try making some changes and observe any differences in statistics to indicate a favorable or unfavorable tilt in visitors' response in real-time.

The traffic analytics also provide with you unparallel insight on your keywords the exhaustive combination of keywords that brought visitors to your proprietary websites and other pages/ links referring to your entity; which keyword fetched you the most traffic; the Google rank, Yahoo rank and MSN-Bing rank of the keyword and henceforth. The website analytics apparently help you take necessary corrective actions to encourage and propagate the effective keywords and filter down the less popular ones. Hence, your internet marketing campaigns can be made sharper at achieving their goals.

Further, whether you prefer it or not, most of your audience groups and competitors are already present at social networking websites including Facebook, LinkedIn, Twitter and MySpace. With them already there, can you afford to ignore the social media anarchy? Of course, you have to be a part of the social media mayhem too. However, merely sporting pages, profiles and accounts across such media sites would hardly make any sense unless you make use of the vital statistical information these accounts can provide.

Your twitter, Facebook and MySpace profiles, if monitored with web traffic analytics tools on real time basis, can fetch you vital information on the behavior patterns of your unique visitors. The statistical support extended by the web analytics tools is what your competitors utilize to counter competition, and so should you to keep posing competition.

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