Recognizing The Value Of Social Media Marketing
Internet marketing is touted to be responsible for the success of many online businesses all over the world
. A good internet marketer would know how to take advantage of the promotion and exposure offered by a proper Internet marketing program.
What can be more viral than the popularity of social marketing venues like Friendster and Youtube? Check the emails and the profiles of friends and acquaintances and chances are that they are already a Friendster member. One member can invite as little as ten people to Friendster thereby making social marketing a very vital tool in promoting whatever it is that needs much exposure.
The popularity of Youtube among students and other internet users is also undeniable. Youtube users have grown in millions over a short period of time and the number is expected to increase everyday.
People are starting to call such viral mediums as social media optimizer or optimization or even social media marketing. Social media marketing has resulted to the promotion of personal websites and even blogs in a proportion never before heard in the Internet world.
Personal websites and blogs have sprouted all over the Internet like mushrooms and those who have good business minds have started to use social media marketing to promote anything at all. Suddenly, social media marketing has become a very good venue for promoting any product or services being offered by a person.
What is funny is that the websites and blogs are being used not only by big businesses but also by small businesses who revel in the cheap marketing gimmick they can avail of through social media marketing.
The different blogs and websites like Friendster, MySpace and Youtube is now being used to promote small businesses all over the net. Sometimes these businesses market their blogs and websites to close friends and friends of their friends. Some target clients have also been eyed and are now being tapped through social media marketing.
Blogs and websites are getting more traffic these days because of the efforts of their owners who provide fresh entries to their blogs almost everyday. It may be the personalized touch that makes these blogs and websites very good marketing tools.
People are now looking into the possibility and the feasibility of utilizing social media networking for their businesses. The bogs are the easiest to implement because it is so simple. Some sites provide free blogging set ups and a person can start his own blog in a matter of minutes.
Those who send blogs to their friends and acquaintances increase the chances of their blogs getting more traffic especially when the people they send the blogs link their blogs. It then becomes viral and a very good way of marketing and promoting any business or cause.
Some people may think that sending life stories and articles is a high tech way of socializing and it is indeed true. However, there is a lot more to social media marketing than what is seen. This can be the beginning of a something revolutionary in terms of media marketing.
To encourage people or visitors to link up to the site, it is best to provide them something like information that will be very useful to them. One such strategy is to update the blog regularly with meaningful and useful articles that the visitors could not help but bookmark the page and even link to the site.
Good search engine optimization skills will also come in handy in promoting a business through social media marketing. This is where the importance of the tags comes in. It is best to place tags that are search engine friendly if only to get on top of the results shown by search engines whenever a person does a search on the keyword.
The most successful blogs are those that offer opportunities to the visitors. Some blogs offer reward for visitors or they sometimes conduct contests and give away the product or services being offered by the business.
While Internet marketers are going gaga over search engine optimization and search engine marketing, there is a group that has already seen the potentials offered by social media marketing and they are using it to get maximum media mileage. Exposure is the name of the game and social media marketing is ready to provide such exposure.
by: Elijah Chai
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