Record Label Ceo/filmmaker Lunden De'leon
"My dad was the lead singer in a gospel band," says Dirrty Records founder and filmmaker Lunden De'Leon
. "The first time I saw him on stage I knew I wanted to be a part of the music industry."
Born in Barbados, while in high school, Lunden found a fry flipping job at Burger King and when
the time was right, she hitched a ride to Hollywood with only $200 in her pocket.
"I was homeless for a short period of time in Los Angeles," says Lunden. "I did not know what the future held but I was determined to turn my stumbling blocks into stepping stones."
Lunden soon found a roommate that changed her life forever. "I tagged along to a modeling audition with my roommate" says Lunden. "I wasn't interested in modeling or acting but when
you're hungry and penniless you'll try anything to put food on the table. I got the audition. That same day I was signed to a one year modeling contract."
Fans recall first being introduced to Lunden as Joanne Mbutu on the hit television series Vital Signs. Years later, she catapulted that breakout role into a successful career with quite an
impressive track-record by creating a number of unforgettable performances and starring in over fifty movies and television shows such as the 20th Century Fox Movie The Ladies Room,
Surviving Paradise, Fury, Faux-Pas, Cryptz, the HBO award-winning film, Kickin Chicken, as well as the NBC hit comedy Just Shoot Me. Lunden was soon voted by The Ave Magazine as
One of the Most Significant Women in Entertainment, alongside Halle Berry, Beyonce, Oprah Winfrey, and many more.
Featured in Forbes, Marie Claire, Entrepreneur Magazine, Business Week, Women's Wall Street, Black Enterprise and many more, in fall 2003 Lunden opened the doors to her Los Angeles based record label Dirrty Records, which made headlines around the world for releasing a punk remake of Jimi Hendrix's classic "Purple Haze." The label is now home to a number of popular punk acts including The Fades, Who is Jane Doe and The Slumps.
In May 2004, Lunden was inducted into the Caribbean Hall of Fame alongside other legends such as Bob Marley and Sidney Poitier. Known for her compassion, confidence and inspirational
achievements, former Los Angeles Mayor James K. Hahn issued a special proclamation declaring February 7th as Lunden De'Leon Day in the City of Los Angeles.
Lunden recently ran for Councilwoman in her home state of South Carolina. Her film production company, Palmetto Film Studios, makes and distributes five to seven films a year.
"I moved my record company to South Carolina and started a film production company to give back to my community," says Lunden. "I'm blessed and believe in blessing others."
by: John Mahoney
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