Recruitment Crm: Managing Customer Relations Effectively

Recruiting employees who will add value to ones business or organization is a very critical process

. Since it is these employees who directly interact with customers, only a satisfied employee has the ability of successfully executing the customer relationship strategies that can in turn enhance the companys brand value. It is a known fact that retaining good customers is much more tougher than acquiring them and therefore it is imperative to maintain good customer relations in this context. Moreover, in current times of tough competition and well-informed customers the traditional loyalty towards products and brands has ceased to exist. Thus, CRM comes to the rescue of many organizations.

Customer Relationship Management abbreviated as CRM is a very crucial tool that plays a critical part in retaining or losing a customer. The CRM strategies may be further coupled with other applications for effective functioning. For example, a modern manufacturing organization irrespective of size couples the CRM application with Enterprise Resource Planning software system (ERP) while on the other hand a company would combine customer relations with operations management or production/sales force automation. In any situation CRM is a specific strategic business practice used for serving customers and their needs with precision. It can also be said that for enhancing customer relationships through the successful implementation of CRM strategies the company must depend heavily on its Human Resource strategies.

In addition to offering physical and timely accessibility of product and service it is also equally important for a company to provide value added service to its customers. The basis of CRM can be well correlated with well trained and motivated staff along with their skills and knowledge to a well balanced appraisal system. It is vital for employees to offer absolute attention to their customers needs accompanied with focused determination and a passion for winning. For the successful implementation of a CRM application it is important that the employees are enthused to work as a team with one amongst them leading the team. Identification of training needs and self-learning also play key factors through the employee appraisal system in the functioning of the whole organization.

by: Ryan Williams

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