Recycled Custom Bags From The Grocery Store To The Trade Show And Beyond

As the environmental movement continues to be at the forefront of our nations concern

politically as well as socially, the popularity of the use of recycled custom bags continues to grow. Though grocery stores were the first companies to implement the use of these bags, companies in all arenas now have been replacing former conducts with eco-friendly alternatives, including using recycled custom bags in their marketing campaigns. Like other promotional bags, with such a large imprint area for imprinting a companys name and logo, and such functionality with wide potential for usage, recycled custom bags have the ability to act as extremely effective vehicles for advertising a brand. Additionally, however, with the use of recyclable, reusable custom bags, businesses are not only able to promote their brand, but are able to enforce the image of their brand as one who is dedicated to being environmentally responsible and doing its part in sustainability efforts.

As stated previously, custom bags are no longer limited to being used for carrying groceries home. Today, companies and consumers alike use them in a variety of different ways, meaning more opportunities for presenting your brand to the public. Keep reading for some ideas on how companies can use them to market their business!

Custom Bags and Trade Shows

According to the Promotional Products Association International 72% of trade show attendees who received a promotional product remembered the name of the company who gave it to them. That being said, the benefits of giving promotional products to consumers at trade shows are evident. The use of a custom bag as that promotional product could make that percentage rise even higher. At trade shows, attendees are often bombarded with giveaways and information packets from a number of booths they visit. By giving out custom bags, your company will be very appreciated for providing them with a means to easily carry all of these items. Additionally, while items from the other companies will go inside your bag, with their company name hidden, your bag imprinted with your name and logo will remain seen by its user and other attendees throughout the entire event, granting you more potential for brand visibility.

Custom Bags and Halloween

It seems that parents everywhere are trying to put a little green in their Halloween from making their childrens costumes themselves to buying their pumpkins at local farmers markets. A new trend in eco-friendly Halloween efforts is the use of recycled custom bags to collect treats. Companies can even choose to order their bags in orange or black and feature orange or black imprints to market their custom bags specifically for this use. With the potential to be seen by tons of trick-or-treaters and families at those homes where you trick-or-treat, this use of bags gives your brand wide exposure in just one night. And recipients will most likely keep these bags for use the following year!

Custom Bags and Gifts with Purchase

Another great way to market ones brand with recycled custom bags is to include one as a gift with any purchase made by your consumers. This is a popular trend for retail stores. Instead of packaging customers purchases in paper or plastic shopping bags, use recycled custom bags and extend your marketing efforts by providing them with a bag they will be more likely to use again, meaning more exposure for your brand. You can even find many recycled bags priced similarly to those higher quality plastic shopping totes. Recipients will be pleased to see you are making efforts to reduce the use of disposable shopping bags, especially when you consider that it is estimated that the US goes through 100 billion plastic bags annually and reusable bags give that number the potential to decrease immensely statistics show that every high quality reusable bag used has the potential to eliminate an average of 1,000 plastic bags over its lifetime.

So as you can see, there are so many different ways that a company can incorporate the use of custom bags into their advertising campaigns and doing so is not only a benefit to their business but to the environment as a whole.

by: Jaime Weinstein

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