It's common when cold calling without a script to feel anxiety and pressure even before you connect with someone. When the Prospect answers the phone you only have the opening sentence to grab their attention.
Lots of scripted jargon is not the way to go! So how do we make a successful call without causing the client to simply hang up? How do you make the conversation seem less 'salesy' and more real? Simple - by changing your current mindset and attitude!
From the moment you think of calling to the moment they answer. Changing your way of thinking towards the cold call will get you a better response every time! You can learn to remove the pressure from the initial cold call if you follow these 3 tips:
Tips for Releasing the Pressure:
Tip 1- Change your attitude about the way you view the cold calls. Changing your attitude from a negative to a positive will create a positive reaction from the client. When you hold negative thoughts and a negative attitude the Prospect can sense that.
Tip 2- Research the company or prospect before you call them this will give a more open and conversational dialogue instead of a scripted one.
Tip 3- Determine if the need of the company is a priority to solve. Ask the prospective client "Where do they want to go from here?" - giving them the decision will create more of a relationship and a sense of trust. It shows the prospective client that you care about their opinions.
We all have our anxiety about the closing of the initial cold call. Though panic is the initial response, creating a quality dialogue between you and the prospective client during the call will help relieve this feeling in the end.
Remembering from the start, you are determining if they are a fit for you as much as you are a fit for them will take some of the anxiety away. Go Sell.