Getting a customer may be as easy as a finger click but it may cost you decent bucks some times
. Still, the ability to maintain that customer and keep him coming back is the hard part.
This is why Peter Drucker, a well-known management virtuoso, insisted that the key function of a business should not be to maximize the gains but to get customers. Therefore, if a business dedicates most of its time to searching for new customers ignoring the already existing ones, it will not be able to lock in customers for a decent period.
The most costly aspects of doing the business is when you have to get new customers yet retaining them is the part that is most cost efficient. There are therefore some things that you have to focus on whenever you are trying to reduce customer acquisition budgets.
1. You should set up a good rapport with your customers. You should not look at your customer as a cash cow. Give them the right care and respect that they deserve.
Always ask your customers where you need to provide improvements to them. You will appreciate how this works in that the customer will only refer more customers to you while you do so.
The good side about this approach is that your customer will be able to do most of the marketing for you.
2. You should offer a good service or product. There is no two ways about it. Often you will find that a customer has refused to pursue business with a dealer because of poor service.
3. Always do surveys. When you have time, you should do a general survey to find out more about the customer needs and requirements. This will ensure that you have an outlook about how your business is going to perform and know whether there is customer satisfaction.