Reliance Will Have 150 Reliance Trends Stores Across India By 2012

Reliance Trends, the fashion apparels and accessories specialty store of Reliance Retail

, is all set to take a long stride by increasing the number of stores to nearly 150 by March 2012. Currently, Reliance Trends boasts of 35 stores across the country.

As an apparel retail subsidiary from the house of Mukesh Ambani owned Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique thought- to offer the common man quality and fashionable clothing at remarkably low prices. Backed by the largest private sector enterprise in India, Reliance Industries Limited (RIL), Reliance Trends has managed to gain accolades and acceptance in the Indian market over a short period of time.

Opportunity for Reliance Trends lies in smaller cities and towns of India which are yet to evolve and adapt to urban trends. With growth in disposable income in upcoming cities and their acceptance of modern lifestyle patterns, Reliance Trends has an opportunity to establish its brand name and encourage consistent consumption pattern from these prospective areas.

With specialty stores in metros and upcoming cities already gaining wide spread acceptance, Reliance Trends can now eye expansion of its stores to other parts of the country. By the end of current fiscal year, it plans to have 58 stores in function. The company currently has 100 vendors across the country and the manufacturing capacity of each vendor would be increased as per increase in subsequent demand.

Retail industry is India is a lucrative one. There are so many players in the market today that the only way to distinguish them is by looking at respective price lines. This move by Reliance Trends to nourish growth and expansion comes at a very favorable time when prices of commodities are soaring higher than ever. As people in India are price sensitive and look for value for money in every purchase, Reliance Trends has an opportunity to offer just that. In return, it will have established a successful place not only in the market but in the minds of consumers as well.

by: Chintan Shah

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