Reputation Management: Defending Individuals

The faces that represent brands, like the Chief Executive Officer or the business

heads that makes the decisions are often targeted in personal attacks. The attacks can come from angry ex-employees that they fired or from business rivals who have no other tool at their disposal. Online reputation management exercises can be conducted to protect and defend individuals from these vicious attacks. You may argue that they can go under the radar for a while till the storm dies down. But you have to understand that these individuals are the representatives of the brand. Their personal integrity adds to the brand value. Reputation management services must look to keep the personal reputation of brand owners on a pedestal, so that they are never up for judgment by the community of consumers and the general public.

There are some thumb-rules that you need to follow while you conduct reputation management services for individuals. The first one is to make the person aware that everything he does or says is under the scanner. Public and private appearances are being scrutinized and someone or the other will write about these aspects. Online reputation management is an extension of their offline persona. They have to be impeccable in manners and means. A little slip from what is expected will blow up into an issue in the wink of an eye. Reputation management experts always advise individuals to speak carefully and be positive in their body language, even in the face of crises. The consumers look up to these people and if they cannot trust the person they see in front of them, they are more likely to lose faith in the brand as well.

The key to dealing with negative feedback is that you have to understand that mistakes can be committed. Individuals or brands, when you are dealing with a sizeable number of people in the network, you will make some errors in your services or judgment. What seems like a small incident for your company can actually be catastrophic for the consumers concerned. They will fight back for their dues. Reputation management experts must suggest that accepting and apologizing for genuine mistakes is the best way to deal with it. Sometimes people are angry only because the individual concerned tries to stonewall and fight off the allegations. A simple token of apology can kill the storm like nothing else and no harm is done.

However, when you have not done anything wrong and the whole story has been fabricated to settle scores, online reputation management services can bail you out. You can begin by clarifying your stand on the Internet communities. Reputation management experts can generate positive content and press releases for you. You can accept invitations from famous bloggers and explain your points of view. The reputation management online will pay back dividends only when you make a good effort at it. Sometimes the rants make no sense and sensible consumers understand that. Its a better idea not to respond to such rants because your response lends them a certain credibility.

by: Jhom More

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