Respect you Email Subscribers

Respect you Email Subscribers

Respect you Email Subscribers

At a time when just about every second email I receive is either spam or someone trying to sell me on the latest magic pill that will solve all of my money and relationship problems! I ask myself, "Why Should I give You My Email Address?"Not a day goes by when I do not open my email and learn about a guy from central America who was $5,297 in debt who goes on to amass a fortune of $297,613 within 30 days by simply following this or that formula.So much of the email I receive is spam, however a large percentage of it is from "reputable" marketers who are simply trying to get a couple more dollars of affiliate commission out of my wallet.Let's be honest. Most of these claims and sales letters are complete BS.... as proof, you are shown screen shots of their ClickBank accounts (which can easily be doctored using a graphics program) saying this is how much they earnt in the last month.To be honest, I am sick to death of people trying to sell me the latest "magic pill" every second day. I subscribed to their list because they promised me a solution to my problem at the time. However many marketers believe this gives them license to try and sell me every product that is available on Clickbank.Now I know this is a common newbie mistake, and a certain amount of patience must be exercised. (Or at least unsubscribe from their list). In saying this, I am finding I am being also getting constant Sales emails from reputable marketers as well.Now I know the money is in the list, and as a marketer I know it is easier to sell a product to an existing customer then to a complete stranger, however. Giving more than we receive is always the first rule of sales, regardless of whether you are online or offline.Email Marketing should be all about giving! It should not be about building a list and selling to them all of the time.I often get the impression that when a new subscriber signs up, the mentality is Sell, Sell, Sell....Your list is there because they took the gamble in trusting in you. Don't let you list down by simply promoting product after product. Learn to give more than you try to sell.Personally, I have subscribed to more lists than I care to remember, and after a couple of emails, I have just as quickly unsubscribed.Being sold to all of the time is the quickest way to get me to unsubscribe from your email list. I subscribe to a list because I am after some information, not to become a open target for ever second offer that comes along.I believe good email marketing is about building a trust between you and your recipients. You need to share more information than you try to sell them.Now don't get me wrong. I know in Internet Marketing it is often said that the money is in the list. And I couldn't agree more. However, I would like to add that they money is in the list that trusts and respects you.It is not good practive to build your list, and then just bombard your subscribers with the latest Clickbank offers... You will probably sell the occassional product this way, but the majority of your list will either delete your email or unsubscribe from your list.As I have learnt in the real world, "Sales is all about relationships." You need to build a relationship with your customer. Understanding your customers wants and needs is an absolute must. You need to be looking at solutions, not just sales.Do this and you will add far more to your bottom line than you will if you simply try to sell your client with every second email.So what is a good balance???I have heard that for every "Sales" email you send, you should send 3 content email. I would like to go further than that and say for every "Sales" email you send, send at least 5 content emails.You will get far better results from your list if you give more than you takeSo why should I give you my email address?? It is because I trust that you have more to give than take....To Your Success,Rob Willis

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