Reston Audi drivers pumped up for Super Bowl madness

Reston Audi drivers pumped up for Super Bowl madness

This past weekend, we got to see a championship game for the ages. But the talk of the town wasn't the game itself; it was some of the fantastic and fun advertising that came out of the game. Chantilly, VA used car dealers were happy to see one of the best brands on the market represented as a part of the big event, the luxury brand Audi. Audi has been gaining a lot of speed in the luxury market, competing against big name luxury contenders like BMW and Mercedes for the crown. A big part of a lot of brands' marketing plans are centered around a strong social media integration now that the social tool has developed into something recognizable. Social media has the power to reach tons and tons of people in your target audience without putting out too big of a budget. While many luxury brands were lax to respond to the social media revolution, everyone is getting in on the mix now. Reston Audi dealers are bracing for a big sales push in the next few months as a result of the new communication channel and how the company plans to use it for the Super Bowl.

Audi has become one of the first carmaker's to make social media the center of attention this Super Bowl, with Mercedes-Benz following suit closely on the brand's heels. If you own a Chantilly, VA used car, you may have noticed your brand shining for this year's Super Bowl. According to a recent article about the new branding scheme in USA Today, "The carmarker, in its fourth Super Bowl with a 60-second spot, will host an Audi Inner Circle social-media contest open to everyone. Audi will seek out and reward its 10 most active' social-media fans before the Super Bowl. It will award glitzy trips and other prizes to the fans whose social-media posts are most original and most numerous. We're trying to use social media to glue everything together,' say Scott Keough, chief marketing officer at Audi of America." For Reston Audi dealers, the move represents a significant step forward in keeping branding up-to-date in the digital age. It's a great thing to keep your marketing practices in step with the world so you can target a younger, more connected audience. Brand building starts when you're young, after all, and the Audi brand is making a big resurgence coming into 2011.

In the end, a more connected brand strategy promotes a healthy presence in the marketplace, and the auto brands are a great place to look if you want to see quality marketing in action. Your Chantilly VA used car was purchased as a result of strong marketing, in fact. While you were enjoying the quality football in the Super Bowl, you were also exposing yourself to hundreds of brands with deep pockets. Reston Audi dealers were among the local businesses that were positively impacted by this year's ad campaign, and you'll see them carry that momentum into the 2011 sales year.

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