Retail Mlm Sales Do Matter

Retail MLM sales are one of the most important pieces to examine when looking at any network marketing business

. If there is not a retail component to the business, you must truly begin to question the true objective. Many network marketing companies find themselves under intense scrutiny, because there seems to be no retail component to the business. When money is only made by the recruiting of others, who pay a fee to join, the line between business and pyramid scheme gets very blurry and very thin.

The other side of the MLM retail coin is whether or not there is a market for the products or services outside of the distributors of the company. This past week, I was looking at adding a company to my business line. This company has received a lot of publicity and attention in the past year, that has been bolstered by some of the rising stars who are are building businesses with this company. When I could not see a market for their product outside of their distributors who were fulfilling their autoship requirements, I decided not add this company to my business. In fact their product or service could be obtained through other avenues at a much greater cost savings.

I am very particular about the presence of a strong retail operation in all of my businesses. I look for companies who have brand recognition and loyal customers, even outside of their distribution channel. In my own business the vast majority of my product sales come from outside of my network marketing team. Because of the traditional retail model used by these companies, I have been able to establish a profitable retail operation.

When you examine the companies with longevity in this industry, you find names like Fuller Brush, Avon, Mary Kay, Forever Living, Amsoil, Tupperware and Shaklee. A strong direct sales program was teh foundation for these businesses and the leverage of the network marketing model only enhances the potential for the distributor. These companies do not make headlines for being investigated for questionable business practices and because of this, their names are trusted in the retail market place.

When evaluating network marketing opportunities, you need to apply common sense to your evaluation. Take a hard look at the "real" business of the company. You may want to step back if the only money being made is through recruting bonuses and initial distributor kits. Even though people make money in these types of businesses, they tend to have a short life span.

Retail MLM sales may not be overly sexy, but they have stood the test of time.

by: Carl Willis

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