In the swinging 60s, Indian Elvis Shammi Kapoor mesmerized audiences with his dance and acting
. Amitabh Bachchan with his action hero image ruled Bollywood in the 1970s. Action films ruled the minds of the audience during the eighties, but with Qayamat Se Qayamat Tak (1988), the audience started appreciating romantic movies. Romance continues to be the staple theme in a large proportion of even the latest Bollywood movies. But Bollywood today has a much more sophisticated industry, producing movies that often get wide acclaim from all over the world.