Rising Demand For The Mobile Web
Rising Demand For The Mobile Web
Rising Demand For The Mobile Web
You have a brand or message to share with the world; whether business, not for profit or individual, you have a story that you must tell. Make sure your message is positioned in the mobile web. The demand your followers have for your mobile web presence is unprecedented. Don't underestimate the impact the mobile web is having in the world and on your organization.
The mobile web is the Internet accessed from an Internet enabled mobile device. The device is most often a phone with a browser (for now). Most common in the U.S. are the iPhone, an Android phone, Blackberry, MS and Palm phone. These, collectively, are referred to as smartphones.
Rising Consumer demand
Mobile web matters to businesses, not for profits and individuals because of User Demand and Expectation.
According to Mobile Future - "2010 saw staggering growth in consumer mobile usage across a dizzying array of applications and social media platforms." Here are some statistics a blog post titled "Mobile Future Releases 2010: Mobile Year in Review Video" by Mobile Future
Massive increase in apps downloaded
FIVE BILLION apps downloaded up from 300 million in 2009
Whopping expansion of location-based services
FIVE MILLION Foursquare users up from 200,000 users in 2009
Surge in mobile social media platforms
347 PERCENT growth in Twitter mobile usage
200 MILLION mobile Facebook Users
100 MILLION YouTube videos played on mobile devices everyday
Ongoing explosion in data traffic
3,000 PERCENT growth in one carrier's data traffic since 2008
3,339: average number of texts sent per month by US teens.
Implications of Mobile Growth
The mobile web is the fastest growing communication channel in history. If you have a brand, mission or message that you need to share (and everyone does), go where your audience is: the Mobile Web. Your audience will no longer default to their desktop PC to find you, learn about you or interact with you.
Analysts from Gartner and Morgan Stanley think that, "Mobile phones will overtake PCs as the most common web access device worldwide." Gartner says this could occur by 2013. Based on recent smartphone sales, it could be much sooner.
The mobile web is impacting the world:
It's changing the desires and expectations of your audience
It's changing where, when and how often your audience wants to connect with you
It's changing the way organizations communicate their message, mission and brand to the world
It's changing the way major companies are positioning their business and determining strategy
The fact that the mobile browser will become your audience's default browser has significant implications. It affects not just where you position your message but also how it's positioned. Simply being in the mobile web is not enough. You must connect with your audience in the mobile web with a relevant message and a rich experience.
Having a mobile website and a mobile presence is not an option anymore.
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