Rmb Appreciation Sharply Advantages: Home Appliances Export Experience Pain - Rmb, Export, Advantage

China is a household appliances manufacturing country and exports a considerable

portion of household electrical appliance enterprises rely on survival. Therefore, the

RMB appreciation Rely on exports or the export share of total market share of large household appliances enterprises, or caused pain.

Advantage of export prices sharply RMB appreciation impact on the household electrical appliance enterprises need to consider three main areas: foreign exchange deposits and liabilities caused by foreign exchange losses or gains, export profits fall, fall in export demand.

Should be said that the Chinese household electrical appliance enterprises basically no foreign currency debt is negligible.

Report Disclosure of foreign currency deposits carrying mostly foreign exchange margin, settlement

Risk Control, and exchange losses caused by a one-time only performance impact on the year. In fact, the risk of large exchange losses from foreign currency accounts receivable in the receivables. In addition, the RMB appreciation lead to lower prices, while domestic procurement costs remain constant, causing profit decline, thus weakening local products

Competition Power, thereby affecting the overall industry profitability.

Related businesses in recent years from a state of development, China's competitive advantage most of the major home appliance business is cheap, and in the core technology is not much progress, it also contributed to China's household electrical appliance enterprises consistently low profit margins wandering, and long-term subject to foreign leading enterprises. Therefore, in the present circumstances, most domestic enterprises will face a severe test.

First in exports, the appreciation of the renminbi to domestic enterprises the advantage in price sharply. At present, many enterprises have been at a historic low of profit retention, does not have the price lowered, even down to make up for the loss of this advantage is negligible.

Second performance in imports. For now, the domestic market is already saturated, many competitors can only be established in a piece of cake on each other fighting for market share, while most companies are still going

Price war The old road, its slight advantage seems fragile. If the threshold of foreign enterprises to enter the lower the relative costs of both, then a slight advantage of the many appliance companies will be bankrupt.

Present, the RMB Exchange rate Adjustments on the export of home appliances has begun to show. Import and Export Co., Ltd. week, according to Ningboboer system disclosed Boer just received a 1.5 million U.S. dollars of orders, loss of appreciation of the RMB to 30 million per Boer yuan. System, said Zhou, Boer mainly big import and export of household electrical appliances, large household appliances in the import and export

Trading The profit of about 2 dollars, while the 2% revaluation of the RMB to the company more than a little influence. Pricing strategy for the future, Mr Zhou said that the old

Client For the time being to maintain the price unchanged, new customers will have to increase 2%

Quote , In the long term, the company will be RMB Euro price or quote prices.

Accelerate industry survival of the fittest

Adjust the RMB exchange rate to some extent on the export of home appliances business had a direct impact, but in the long run, on the home appliance industry

Health Development also has a considerable positive effect.

First, the RMB exchange rate adjustment to bring the whole industry export costs, the first to be out of a considerable number of small scale

Operate Poorly managed companies, will significantly increase market concentration is conducive to optimizing the production of leading enterprises and business environment in order to promote optimization of industrial structure.

Second, the current number of strength, China has a strong lead in household appliances enterprises "going out", and began the process of internationalization of the RMB exchange rate adjustment, the enterprises "going out" costs will decline, thus promoting China's household electrical appliance enterprises international process. Therefore, it is

Expert Pointed out that the objective to promote the appreciation of the RMB Chinese home appliance industry shuffling process, bound to the strong get stronger and the weak weaker situation.

Engaged in foreign trade business appliance Group Co., Ltd. Ningbo Deye Technology Ministry of Foreign Trade Vice Minister Wang Tao believes that exports of China's household electrical appliance industry has long been in a state of confusion, a number of small, informal business enterprises through low prices a means for certain overseas orders, caused the whole industry very adversely affected. Now that the adjustment of the RMB against the U.S. dollar, which rely on ultra-low-price export competitiveness of enterprises will be lost competition

Capital

, While the large, formal business enterprises will not be greatly affected. The RMB appreciation, a sense also play a role in cleaning up the industry, the long-term development of the industry have a positive effect.

by:gaga

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