The world is full of brilliant colors with subjective perceptions for everyone
. Every shade has a deeper meaning and message to convey to a viewer. Using colors in a logo is an amalgam of creativity and technical expertise. A designer aims to convey the message of a company effectively in a logo through the use of specific shades. For this reason, a designer requires an in-depth and clear understanding of human color psychology.
Purpose of designing a Logo:
In todays competitive world, every marketer has two basic aims while creating a logo. First purpose is to create logos that are visually appealing. It should have the potential to allure the customers. A unique logo should be able to promote the brand identity of an organization in a marketplace. It should be able to distinguish a company from its competitors. The second purpose is to convey the message of a company through its trademark. An entrepreneur wants to make the customers understand the nature of his business through a companys trademark.
Significance of Colors in a logo:
Colors have an essential role to play in the creation of a good logo. A designer should first study the psychology of the customers of a company. This gives a clear understanding to a designer about the minds of the customers. The study of customers psychographics enables a marketer to understand the meaning of different colors for these customers. A designer can select the shades according to the understanding of the potential customers. This strategy enables a marketer to convey the message of a company effectively to the potential customers. A designer can use these shades to stimulate emotions in the minds of customers. The playing with emotions of customers can become instrumental in alluring them towards the products of an organization. Appropriate shades can also make a logo appear attractive and convey meaning successfully than the text. A logo designer can make effective use of prominent colors while creating an alluring logo. You should use two or three shades in a logo to make it appear vibrant and lively. Deploying many shades can cause confusion to a viewer in understanding the meaning of a logo. You should select few well-researched colors to convey the business meaning with an impact.