Roofer In Bend Oregon Crushes The Local Roofing Competition
A roofer in Bend Oregon is crushing his competition by using the Internet to capture his prospects attention
. The roofer uses short videos to answer popular roofing problems people have in Bend.
Because Bend Oregon has extreme weather conditions, roofing needs are greater than in most other communities. Roofers are busy with work all year long.
This particular roofer found out that 82% of all US citizens are on the Internet, and spending more time online than they are watching TV or
reading newspapers & magazines. He concluded, Why advertise in traditional media when most people are on the Internet?
So he went to work putting together a marketing campaign with a local Internet Marketing company. Together, they put together short videos for local prospects who are either looking for a roofer, or tips on how to fix their roofing problems.
When local prospects in Bend, Oregon look online for help, they will often find the roofers videos on how to fix a roof, how to lay felt paper, which roofing tile is best, what shingles to buy, or a number of other roofing tips.
Some roofing jobs are just too big or too complex for most people to do themselves. What ends up happening is most of the roofers prospects end up hiring him to do the job.
They have immediately gained confidence in his knowledge, his workmanship, and appreciate the free advice the roofer has given them. The videos also give the roofer the ability to gain rapport with his prospects, since they have an opportunity to know, like, and trust him.
The roofer concludes, What better way to earn your prospects trust, than to give them genuine help, something they need. Whether they use me now, or have a need later, they will always remember who gave them help with their roofing needs, without asking for something in return.
At first, the roofer was overwhelmed with all the technical challenges of taking videos, converting them into the right files necessary to be viewed on the Internet, along with all the other issues involved with the project.
The roofer was able to find a local Video Marketing company who took on the project for him. It turned out to be the most valuable marketing service the roofer could ever consider undertaking in Bend, Oregon.
Now, whenever someone in Bend looks for help by using Google, Yahoo, Bing, or any one of the other popular search engines to find a roofer, or help with their roofing needs, they will usually find the roofers videos on the front page. Of course, certain keywords must bring up his roofing videos.
But that is where the roofers video marketing consultant comes in. Together, they agree on the most likely words that prospects in the local Bend, Oregon market would be using to search for a roofer, a roofing company, or a contractor.
And even if the roofer in Bend doesnt know which search terms his prospects would use, his video marketing consultant knows just where to go to find the most likely words that would be used by the local Bend market, who are searching for help from a local roofer, contractor, or roofing company.
The roofers competition is scratching their heads, wondering just how the roofer is able to dominate the front page of Google with so many keywords. Unfortunate for them, the local video marketing consultant only works with one company in each category in the local Bend, Oregon market.
Lucky for the roofer, he found the consultant before any other roofer in Bend was able to. The roofer is so busy, he has had to hire new employees to help with all the jobs he is landing from all the responses to his videos on The Best Roofer in Bend, Oregon.
by: John Silver
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