Rules In Effective Postcard Printing

Rules In Effective Postcard Printing

Rules In Effective Postcard Printing

In today's tough market where every business is trying to offer the best products or services and claiming that they are better than their competitions, it becomes a challenge to grow and succeed. But there is an easy way to achieve success without spending a lot and wasting a lot of time. How? By using postcards.

Actually, business post cards are the hot marketing tool today. Although giving out business cards are still essential and a standard in doing business these days, distributing post cards is as effective as well. Unlike sales letters and other forms of communication, these cards are catchy and creative making it easy for you to grab your prospect's attention.

Just like sending a friendly postcard, a business post card is designed in the same manner. You tend to choose a design that is attention-grabbing and sometimes even witty and clever. This makes your card stand out in the mail box so people tend to grab them first. If the message if clear, brief, and concise, you can be sure that your prospect will keep you card for future use or even take action at once.

The question now is what kind of card you should use. Essentially, the type of card you use will affect how your target audience will react. This in turn will determine the output of the campaign. Some businesses would opt to buy ready made cards and use these to send to their customers. But others who want a better result would opt to design their own cards and put eye-catching images and slogan in front. This is to ensure that people look at the card and take action right away.

Of course, the size of the card and the quality of the paper you use will affect the mailing cost. There are different sizes of post cards. The standard size is 4 inches x 6 inches. You can always use a bigger size like 5 inches x 7 inches and even go for oversized cards, depending on your need. But remember that the bigger the card the more the printing and mailing cost will be.

In terms of the paper you use, you can go for a medium strength paper stock. Do not use cheap paper as this will only make your card crumple easily. Likewise, a cheap paper will reflect in your business and make you look cheap. In the end, your customers will lose faith in you. As much as possible you want your cards to look brilliant and sturdy, so a medium strength paper stock is your best option.

When it comes to the design, you need to create an eye-catching design. The images you put have to be related to the nature of your business or your offering. Make sure to use an easy to read font. You have to include your complete contact details such as your name, contact numbers, address, email, and web site. Don't forget your logo. This will help in creating brand awareness.

Remember to print in color. If you have enough budget do your postcard printing in full color, otherwise just use two- or four-color printing. Always keep in mind the ten second rule. This is the amount of time you need to grab your prospect's attention. If you are able to do this, you can be sure that people will notice your card and consider your offering.

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