SEO Guidelines Already Tested In The IM Trenches

SEO Guidelines Already Tested In The IM Trenches

The most prevalent form of online marketing is search engine optimization, or SEO. Finding relevant information on the millions of sites on the internet would be almost impossible without the help of search engines. By optimizing your site for the search engines, they are better able to send your target niche to your site. In this article we will be discussing some important SEO tips that you need to keep in mind.

Keyword research happens to be the backbone of your SEO efforts. Not all keywords are created equal, some are more profitable than others - so you'll need to be wise when you decide what to rank for in the engines. High search volume plus low competition is the most common suggestion made in this area. As surprising as it may sound, there are a lot of marketers who kind of drop the ball on this one. The way to find such profitable keywords is to use effective tools that can help you with the research. You'll find some debate among marketers over keyword research software, but Google's Keyword tool is widely recognized as being a competent tool to use. At first blush it may look intimidating, but don't be fooled because it's easy to use. Another veteran online marketing keyword tool is Word Tracker, and a lot of successful marketers swear by it. You can use Google's free tool to get your feet wet and progress to others that cost.

In some of your pages, don't overdo it, but you can bold or italicize your keywords/tags in your content. That is just something that will help you, everything contributes something, and it's not used on a lot of websites, either. Search engines apparently give more weight and higher priority to words that use these tags. With SEO, doing more can often, and usually does, hurt you so don't over-do this. So just a few times and that will help you out. With your H1 and H2 tags, be sure you use your primary/secondary keywords in them. Treating your keywords within the "H" tags will lend them even more value to the search engine algorithm. What you want to do, for each site page, is to search engine optimize it for a primary keyword and about two related secondary keywords, or phrases.

The third obvious SEO tip is that you should build a lot of high quality backlinks to your site. Your backlinks are viewed by the search engines as other sites, or people, basically voting in favor of your site, and that is the key to good rankings. The backlinks should be built naturally because search engines can easily label you as a spammer if they see that your site is getting thousands of backlinks overnight.

You'll get the most out of your backlinks if they are relevant to your site topic. Your backlinking campaign will be most efficient if you're able to gain backlinks from sites that are closely related to yours as far as topic is concerned. There's no refuting the value of organic search traffic, therefore you should do all you can to get it for yourself.

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