SEO Mistakes That Work Against You

One typical SEO pitfall is overdoing it when it comes to adding your keywords to content on your site

. It's important to maintain the keyword density of your content and keep it down to 4% to 5%. If you are seen guilty of what is considered keyword stuffing your content, the search engines may penalize you and this can harm your ranking. It's also essential to keep your keywords relevant to your site's main theme or niche. And when you feel the need to re-use the keyword, try using its synonyms instead because this would give you thumbs up with the search engines, since they use a technology called LSI or Lateral Semantic Indexing. Keyword stuffing your content is a crime in SEO and you could be sentenced for it by the search engines.

You have to use the right keywords and use them the right number of times. Always keep the quality of your content high, both in terms of relevance and your use of keywords. You should also prioritize the placement of your main keyword and make sure it matches your site's topic. The more you adhere to these principles, the better your ranking will be, and the longer you'll be able to keep it.

Many webmasters focus only on outbound links and don't realize the importance of internal linking, which is another SEO mistake. Making optimal use of internal linking can help your site a lot, as this is something the search engines favor, as on sites such as Wikipedia. As the search engines favor sites that are the most useful to visitors, it impresses them when your internal links enable people to efficiently move to different areas of your site with ease. Simply place your chosen keywords in anchor text and create a link that points to another page on your site. You don't, however, want to simply add links randomly. The idea is to make your internal links easy to follow and user friendly, so both your visitors and the search engines will be satisfied.

The search engines also consider a site's speed when they rank it, so make sure yours is not too slow. Nor is having a slow site a good policy for keeping your visitors. When your page is loaded with unnecessary code, you'll see that it starts and loads slow, which isn't appreciated by the major search engines like Google.

An internal CSS file can cause this problem, so you are better off with an external CSS file instead. This helps your page load quickly since it becomes light and swift. The search engines want your site to be efficient and relevant so that people can easily find what they're looking for when they visit it. Essentially, by creating a quality site that visitors will enjoy, you are also doing what the search engines want. To summarize, as you move forward you will find a lot more SEO mistakes, the ones talked about are just the tip of the iceberg.

SEO Mistakes That Work Against You

By: Dario Montes de Oca

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