The concept of SEO reseller has come out of the term search engine optimization itself. One can say it is a kind of self explanatory word. It infers to the model of business adopted by SEO service providers in the recent times. But it should be understood that the basic principle behind SEO reseller is quite old. Delving deep into its intricacies make it clear that it is more or less the same model as is there in a franchisee based business model. In today's time it is getting benefitted from the changing needs of businesses across the world.
The factor of internet has brought upon unbelievable changes in the business activities. One of the most essential parts of a business is presence over internet. It is just not feasible for a business to do without web visibility. However, it does not ends with visibility alone. You have to have proper online reputation management in place, lest you bear the risk of being left out of the race.
The race is that of making connect with the clients in the cost effective manner. That is why SEO process. However, delving deep into the intricacies of SEO practices we find that it is not that easy for a SEO provider to reach to every prospective client. This gives rise to the concept of SEO Reseller.
SEO reseller is a means of maximizing the sources of business for the primary service provider. There can be many ways of sharing the revenue. Based upon the agreed terms and conditions a SEO Reseller can work for a specific commission or a share of the deal itself. Nevertheless, this is something which can vary from case to case. But, one thing that should be very clear to the primary service provider is that a SEO Reseller is only an alternate source of getting to the client. The onus of providing quality service to the end client is that of Seo Company. If not, reseller will definitely loose the client, Seo Company too will in terms of goodwill loss and loss of revenue.
Taking a clue from the entire thought process it can very well be said that a SEO reseller is not meant to be an employee of the company. He can have numerous business interests. May be in a case or two the company can rely over the reseller up to some extent. But, a company can let the concept of SEO Reseller replace its existing sales process only to its own peril.
However, in spite of its strategic limitations a SEO Reseller seems to be the most cost-effective mode of business acquisition for SEO companies without doing any investment in physical infrastructure.