SEO, Sales page, Action!

SEO, Sales page, Action!

SEO, Sales page, Action!

So what can your SEO do to guide your website visitors to point where they turn from just visitors into full-blown customers? What do you need to do to not only lead your browsers all the way to the very edge of action but also but to gently and effortlessly lead them over the edge? Where is the tipping point of no return, where all the hope and the SEOptimism that you have invested in your website (not to mention the hard-earned cash and the time) begin to deliver tangible returns, start to return dividends? Remember brilliant SEO isn't simply about leading horses to water. Brilliant SEO will inspire them to drink too.

It's not easy. Wherever we turn these days we're so surrounded with sales messages, incentives and inducements that many of us now simply switch off. Immune, impervious to persuasion or so we'd like to think.

Getting your propositions across in compelling and persuasive ways is tough. It's far from impossible, though. If you want examples of powerful ways to inspire action just take a look at some 'long form' sales letters or sales landing pages for the types of tried and tested techniques that marketers employ. Here are just a few examples:

Understand your customer

Successful SEO is so much more than meta tags and keywords. Great SEO even goes as far as trying to get inside your visitors' heads. If you have a clear understanding of your audience you will know the sorts of language and the sorts of incentives that will motivate them to take action. Use this information to sell.

Create scarcity

Physical scarcity in the form of limited editions or time scarcity in the form of cut off dates both create a sense of urgency that potential customers respond to. An 'I need to think it over' or 'I'll come back later' is as good as a no. Your deal is dead. You need to heat the iron with scarcity then strike it. Thinking that an offer is about to escape your grasp is a powerful motivational force for a buyer. Just take a look at the time sensitive deals at Groupon to get a feel for the power and success in well-applied scarcity.

Your cast iron guarantee

And what could make it easier than by offering a full money back guarantee if your customer isn't 100% satisfies with your product or service? Ask yourself - If you don't have the confidence to back up that sort of offer then what does that say about your business?

Less is more

Too much choice can weaken your business and less can mean much, much more in terms of sales. Don't bewilder people with complex decision making. Make choice meaningful, not a sales distraction.

A clear sales message

You will see this again and again. Simple products need detailed explanation. Complex products benefit from simple explanation. The way you present and pitch your product or service makes all the difference to the SEOutcome.

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