SEO Strategies For 2011
SEO Strategies For 2011
SEO Strategies For 2011
The year 2010 is going to be end. Internet marketing and search industry is rapidly growing and will be growing forever. All Search Engines, SEO organizations, SEOs, internet marketers and Social Media channels are performing research to make the search strategies more smart and reliable. Researches are experimenting new and unparalleled methods to get high traffic to their sites as well as they share it too with the world through different sites related search engine updates. On the other hand, search engines like Google, Yahoo, Bing, etc. are also experimenting new features to make the search easy. So if we talk about the strategies of search engine optimization in upcoming year 2011 then it is not so difficult in the light of creations of 2010 in search industry. Let's shortly see what the major contrivances of search industry were in the year 2010:
Speed Of Web Page Effects Ranking:
The first and major factor appeared in the earlier of this year when Google announced that the speed of a web page effects on its ranking. Simply we can say that web page's speed is directly proportional to its ranking. If you have a heavy site that takes 7 plus second to load then it will negatively effect on your ranking in Google. Google decided this in the light of its past experiments which it performed on speed of websites.
Google May Day Update:
Google always keep performing changes to its algorithm and it does a lot of changes each year. But the most important which it performed is a May Day update. This was occurred in 1st May 2010 due to which those websites highly affected that were targeting long tail keywords and that had low quantity of deep links. It was due to an experiment of Google in its algorithm. Google engineer Matt Cutts explained it in a video. The main points he told, "due to this changing in algorithm, sites that have traffic from long tail keywords were infected. High quality sites still have no problem for it." The main question rises that how shall we define "high quality"? Large quantity of backlinks or most spending time of visitors?
Introduction Of Google Caffeine:
A big change in Google was the commencement of Caffeine. Google explained about it, "Caffeine is a new system of indexing that contains 50% fresh results than the previous indexing system. By performing this experiment, we made its searches more informative and better for its users." The main difference between old index system and Google Caffeine is that in old indexing, Google only shows the organic and paid web results of your required query, while in the new system, when you search a query in Google, then it will provide you not only the organic and paid sites but also shows the news, videos, blogs, forums, shopping results and many more that match your query. According to Google, the reason to create Caffeine is to provide more feasibility in search that grows the expectation of user. So it is a good change.
Introduction Of Google Instant:
Google introduced new search system named Instant which is actually a user interface change in the results that display when you type a query. Before instant when you search you required query then after pressing enter, Google provided the results. But in instant, when you type first word of the query then Google started to give the results and it keeps changing according to the increase of the characters of your query. When it was introduced then the main question raised that would it effect on optimizing a site? But Google engineers confirmed that it would not effect on search engine optimization because it is only the change in displaying the results, not the change in algorithm.
So What in 2011?
So due to these changes in 2010, we can expect the following SEO strategies in the upcoming year:
1. For better ranking, create your website not so loaded or heavy that takes time more than 7 seconds to load. As per Google's concern, it will negatively affect on site's ranking.
2. Try to avoid targeting long tail keywords. They are better only for users who search your sites after writing them in search engines.
3. As it is defined above that the word "high quality" for a website doesn't refers to any single factor. So apply all the positive optimization factors to your website about which you think that they can make your web site "high quality".
4. Like past, high quality backlinks still matter. Try to increase more and more backlinks with good quality and better relevancy.
5. Due to Google Caffeine, now with your website, concentrate on your social networks related to it too. For example today when you create a website then you also create its social network to keep people up-to-date (i.e. twitter account, facebook page, linked-in group, youtube account, blog, etc). But you only optimize your site. Now from 2011, try to optimize the page of your website's social networks too as Google has been started to show other networks rather than websites like blogs, forums, videos, etc. in the form of Caffeine. This shoes that the importance of Social Media will increase more in 2011.
6. Don't be afraid of Google Instant. It will never affect on your site's ranking and is not a danger sign for SEO.
7. Content is still king. Keep adding fresh content with accurate keyword density to your web site.
8. Keep making your site as much as informative to decrease bounce rate more and more.
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