SEO Traffic Models - Yahoo Search Engine Vs Bing

SEO Traffic Models - Yahoo Search Engine Vs Bing

Instead of showing relevant search results, Google is pitted against its search engine rivals who are against dishing up a serving of spam with every search. The question becomes, are Yahoo and Bing failing in the search engine wars because they aren't using the same trick to show spam instead of delivering results based on relevant algorithms?

Of course, the biggest difference in the amount of SEO traffic between Yahoo and Bing is that each company employs a different interface technique for queries. The algorithm is a formula that determines the success or failure for that matter of certain relevant keywords. The search engines, Yahoo and Bing are engaging in a different war against each other using fair business practices by taping the keywords to drive traffic based on their unique algorithms. Unfortunately for Yahoo, so far, Bing is winning.

It may appear that there is a bias against Yahoo Search. But, this isn't the case. However, there's a discrepancy in Yahoo's organic search results and Bing results which are driven by the query. Bing has carved out a unique identity by filtering out what users don't want to see out of the search results and presenting to them a wide range of choices. The fallout is that Yahoo doesn't drive SEO traffic because thus far the search engine hasn't kept pace with its competitors. Bing is carving out a niche that is going to have a direct impact on the way Google does business. They are producing larger volumes of traffic for websites based upon a unique formula, delivering relevant results without spam.

When it comes down to it, there are two things that make or break a website in the search engine rankings it is algorithms, which function according to relevant content, and keywords. Bing is driving more SEO traffic because they are discarding spam tricks and bypassing irrelevant keywords and under-performing websites and are giving users exactly what they want-organic search results.

A recent analysis of search engine users revealed the demographics of the average user is between 20-40 years of age. This is an unusually wide range, considering that queries are made worldwide, Bing is receiving more search queries and therefore driving more SEO traffic than Yahoo, and there has been a significant increase in this pattern since the beginning of 2011. What does this mean? Well, simply put Bing is getting more users from the each age group, meaning that users in their 20s, 30s and 40s are currently using Bing as their preferred search engine.

Bing's current popularity may be credited to their large media presence with television and online advertising that is building an image for them as the "decision engine." Yahoo is slipping from view because there aren't any targeted ads that are directing SEO traffic and attracting new users.

Fred Meek is a professional Austin SEO consultant in Austin Texas

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