SEO Versus Google Adwords Versus Social Media - Which Method Do I Pick?

SEO Versus Google Adwords Versus Social Media - Which Method Do I Pick

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It is a challenge for any company that really wants to stand out on the web. On Google, you can find over a billion websites listed alone! All competing with your website for a piece of the action. So how can your website stand out from the rest? A knowledgeable SEO company will be able to help with SEO services but how about the other methods? The way we do business has very recently completely changed. If we go back just ten years, people still mostly would work on word of mouth or the local phone directory to find a service or product they wanted. Many would go down the high street and choose from the many shops open. The Internet has spun buying habits on its head. Sales have dropped for high street shops on the whole- there is no doubt. For those businesses wanting to find customers and get their name out there, there are three main methods- using an SEO company, a social media agency, or using pay per click.You will normally find that internet marketers tend to sit in one camp, prefering one method and specialising in one of the three. There are those companies that specialise in all areas, but they are few and far between. So what exactly is each marketing method, and what are their advantages and disadvantages.Search engine optimisation is the holy grail of the internet marketer. Simply put, imagine when you type in Google for a product, you are given two sets of results. Paid advertisements feature on the right hand side. Prominantly, in the middle are natural, or organic results. These listings are unpaid and are in a nutshell, what Google deems worthy of being up there! Imagine being able to appear at the top of these listings. Even better, imagine being able to appear in the top three. This is where an SEO company comes in. There are a number of different methods to SEO. Onsite optimisation includes getting the titles and headers right. Next there is link building which a good SEO company should be capable with. The art of link building involves encouraging other websites to link to your website. It is very basically, when website X puts a link to you. What about the disadvantages with SEO? But what about the disadvantages involved with SEO marketing? It is hard to find fault, as if you find the right SEO company, you can reap the rewards. One disadvantage even with the best companies is that Google can be unpredictable. A method that was successful can soon stop working. However a good SEO company will always be up to date with the latest and best methods. If patience and time isn't on your side, you might consider pay per click advertising. Pay per click allows you to bid to appear on the right hand side of the results. To an extent, you can therefore choose where you appear. So your title and body text can sell your product and entice the user to click through. This is something you don't have so much control over with organic results, as Google chooses what is displayed. Pay per click is also instant- you can be up and advertising in no time. Search engine optimisation takes months to get top rankings, and even then you have no guarantees. The pay per click model allows you to turbo your way to the top with no waiting around. On the other hand a good Adwords management company will be able to optimise your campaign to get your money's worth. However Adwords really is for the big boys and you can end up bidding for more than the product is worth if you aren't careful. A good SEO company will cost a lot less in the long run.You have probably heard of social media, and if you haven't come across Facebook you cannot read the papers or watch the news!If you use the Internet regularly, or even just watch the TV, you have to have come across social media. The main two social networking websites are Facebook and Twitter, which are used by just about everyone. Who was shocked when their parents added them on Facebook? Smart companies use social media to advertise. Social media is a very different form of advertising, as it is much more subtle. With social media the worse thing a company can do is constantly post offers and try and push their product or service. Social media is all about spreading the word through making fans. A good social media agency can help here- but you need to be patient.

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