SEO and Website Designs Move With the Ever Changing Google

SEO and Website Designs Move With the Ever Changing Google

When a person needs to find something online the easiest solution is to just "Google it". Google is the most popular search engine out there, and the reason is because Google works hard to bring immediate, accurate search result options for their consumers. Websites that use search engine optimization that caters to Google have a high advantage in the online community.

Google is an important marketing tool for online searches. Consumers who Google topics like the immediate results that Google has to offer. Because of this, Google works hard to have great options for their consumers and those options are at the top of the search page.

Businesses know that studies indicate people usually don't waste their time going to the second or third pages of Google search results. They know the importance of SEO with their website to make sure their rankings are high so their business website can actually be seen. There is a lot of strategy that comes in to play in order to make it truly SEO compatible.

However, Google wants more than just the SEO part of websites. It is looking for websites that are informative and have good content. They want reliable websites on their top results, so when a top keyword is plugged in the most reliable sites are the ones that pop up first, not just the ones that use SEO tools.

The reason for this is because there have been some shady business dealings with SEO in the past. Companies would hire out SEO marketing companies to dominate Google results so people searching for the company would only find the information the company wanted them to find. This included leaving out damaging information, such as customer reviews, product information, etc.

Google has made a lot of changes to fight this. They enforce strict penalties for pages or advertisements that use unethical practices. An example of this was dramatically lowering overstock.com's rankings when they found out that overstock.com was offering discounts to college students and faculty members when they linked to overstock through their educational websites.

JC Penny's also was slammed for its unethical choice of manipulating its incoming links. Generally, when a website has a lot of links to it from outside websites it boosts the page rankings on Google. JC Penny's, however, hired outside companies and paid for them to link up with their page, which gave them a tremendous advantage over their competitors since they were paying for the incoming ranks.

Google has also implemented new search formulas to help informative sites reach top rankings and junk sites lower rankings. One way they are working to do this is by using an outside rater to rate high-ranked sites on Google. The raters are to rate whether they feel the site is legitimate or not, or whether it has the look or feel of being a junk website. When creating web designs, now more than ever, it is important to have a clear, professional look and be sure to keep on top of changing SEO standards.

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