SEO for efficient marketing
SEO for efficient marketing
SEO for efficient marketing
The Internet has become indispensable in today's media landscape. His emphasis will increasingly used by the Web steadily and more and more applications come onto the market that redefine the traditional business processes from scratch. But the Internet presence today is not sufficient for a number of companies. In order to exploit business potential optimally, you must have your own website content will be found. The long successful strategy for achieving this goal is the "search engine optimization." This article provides facts about and tips for basic procedure.
Websites have become an indispensable part of the marketing mix. The Internet was greeted with a decade ago as a toy for techies, so more and more companies now use this medium to keep information about their own services or products to date and quickly provide the customer. This is true not only for technology and telecommunications company, but now for almost every industry.
Many companies have the potential that they can achieve with a professional website, not yet recognized and think they are not affected. Often only the classical image-brochure is transmitted without modification to the Internet. Those responsible have been happy if the corporate website is available by entering the company name from the search engine first. It can thus be available to existing customers without knowledge of the exact spelling of the Web address simple.
Internet primarily for specific information gathering
This approach, however, restricts the possibilities to win new customers over the Internet. He does not consider one of the main causes responsible for the rapid growth of Internet use: Much more than information dissemination, it is now used to gather information. At almost any special topic can now high-quality content is found on the Internet, such as in the construction industry:
1. Databases containing product information and sample images
2. Overviews of regional development funds for the rehabilitation of the private home
3. Applications and instructions for do-it-yourself products
A search on the internet is now often faced with the actual economic activity. For example in
1. Purchasing decisions for a product or service
2. Applications to potential employers
3. Search for potential partners
If the business is not found in the online search for specific topics, products and concepts, it is not the first place to contact and existing strengths can not be presented. Entrepreneurs, particularly in regional areas the great chance to move into the focus of "seeking" Internet users. Finally, it is natural that after about "moving" or close to "move Hannover-seeking Internet users can contact a company that are included in the search engine on the upper body.
More and more content on the Internet
Every day a growing flood of available content over the Internet and now supplies in Germany with a market share of about 90 percent of the most used search engine "Google.de" no longer manageable 8.8 million results in a search for "move".
So the problem is this: will my website with an Internet search is not found, but the competitor is just a click away. How important is it that one's website is found good, here are some figures:
* 84% of all Internet users regularly use search engines to find information.
* 87% of search users do not look on as the first page of results.
* 76% of all Internet users consider search engines for the main entrance channel.
* 76% of all Internet users have on their search engines search a purchase option.
Keyword research beforehand is a must
The strategies and techniques that are applied to the company Web sites for as many top search terms to place in search engines are referred to as search engine optimization, or as SEO (Search Engine Optimization) for short.
First, should undertake a so-called "keyword search" the terms are identified that are both for its own business model of importance and are also searched by Internet users frequently. The relevant search terms it can be divided into the following groups:
1. Generic terms (eg "lawyer")
2. Local terms (eg "Accountants Hannover")
3. Informational terms (eg "pattern GmbH Treaty")
4. Suction. "Money-keys" ("Register Patent" for example, "file tax returns, book, travel" or "T-Shirt Online-Shop")
Usually divided in the course of search engine optimization work to be undertaken in two areas. Under the so-called "OnPage Optimization" changes to the web sites of customers will be made, with each page viewed for up to a specific three search phrases will be optimized. Typical measures include, for example:
1. A search phrase is in the "title tag" placed the site. This is a specifically defined area in the source code of a website.
2. A search phrase should occur often enough on the Internet, thus reaching a minimum keyword density.
3. A search phrase should occur in appropriately selected titles.
The second important area is often dubbed the "OffPage Optimization". This is especially important to find partners to place links to the customer site called references on your website. The search engines evaluate such links as recommendations, which generally leads to the fact that the linked website a better reputation and subsequently receives a better ranking.
Conclusion
One in the search results positioned above website has great potential to be found by new customers or partners. The search engines publish but do not affect the ranking criteria. To find out, continuous monitoring is necessary to develop specialist knowledge and considerable research effort requires. Therefore, it is useful to seek advice from search engine optimization by an experienced agency. Since this service is not a part of an approved training, you should respect as a customer, especially on long experience, transparent working practices and appropriate references his agent.
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