SEO getting started
Author: Kathy Sammons
Author: Kathy Sammons
Making Google happy through SEO will ensure your marketing success online. In another post here I discuss the importance of using a blog to promote or brand yourself. The trick to that is to have traffic to your blog. In combination with your blog you also need to have a way to capture your traffic's information through a website or a capture page. To ensure your success online it is imperative that you can get traffic to all of your different sites including your blog, capture page and/or product website.
Driving traffic to your site can be a daunting task, but using Google you can get the traffic that you want through two different strategies. One is Pay Per Click search or the paid advertising that is on the right side of the Google search page results, and the other is the organic search results which are on the left side of the page.
It is on the left side where SEO (Search Engine Optimization) comes into play. So that you do not have to pay for page placement, you have to let Google know that your site is relevant. This relevancy will put you on the first page for your key words if ... the sun is shining, all of the planets are exactly aligned and you are projecting pure thoughts. All kidding aside sometimes it feels like we have about that much control. You may even feel powerless, but you are not, you just need to learn what makes Google find you and "see" you as valuable and relevant.
There are some key factors to insuring that your site will be relevant in Googles eyes. This list contains what you are in control of, but one caveat is that it only accounts for 25% but it is a very important 25%.
What is Google scanning on your site?
1. The Page Title - It should focus on your keywords
2. Your URL - It should also focus on your keywords
3. Headings - You should have several
4. Text - To look for content and how the text is formatted, such as the emphasis put on bold type words etc.
5. Description - It should be relevant to the page
The majority of what Google is looking for is what other sites think of your site. This is a big key to figure out. In the beginning when Google looks at your page it assigns a score as to how relevant/important your site appears to be. Scoring starts at 0 and moves up to 10. Something that is interesting about this scales is that it is exponential, that is to say, that it is more difficult to go from 6 up to 7 than it is to go from 3 up to 4. So, the more you move up the harder it gets to keep moving up. Popularity is a key to moving up the ladder. The more people that like and link to your site the more Google likes you. If others are linking to your site then they see it as a recommendation. So, how do you get those links? You need to promote your site!
One place to start is website or blog directories. Look around until you find ones that looks like they are in good shape and maintained. You also can work with other companies that you have a relationship with to get some back links.
In order to get back links you have to be attractive in term of your content and active on your site. So now we are back to the basics, you want to have content on your site that is interesting and/or helpful, this will cause people to link back to your site. To show that you are active you need to write new posts, visit the web 2.0 social sites of online networking and visit forums. Another way to get people back to your sites it trough a press release.
Finally some key ideas to remember are that a keyword phrase should have it's own blog post. It is not a good idea to send all of your keyword traffic to one post. Your posts should be specific to the keyword. You do not want your blog to look like a single page site, so the number of pages on a blog is more important than the length of the post If you want to use flash on your website, some is OK. But, know that Google does not see it as anything special, infact Google can not even read it, so do not use it as a way to rank. Lastly, it is your URL that is important not where you host your site. There is a lot to learn and it is best to find a good resource and study it well, see below for a good place to start. Now go make Google happy!!!
I hope that you found this helpful, leave me a comment and let me know.
Kathy SammonsAbout the Author:
Kathy Sammons can help you make the most of your online marketing today. Many people have clicked on this link and understood how to make to most of their online marketing
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