In a perfect scenario, companies will capture their market share from the SMB channel
. However, that is typically not the case and the process is more of a journey than a project. Many times new partnerships are announced, new initiatives are created and they all seem to end in a lack of results. It is during these difficult times that an SMB strategic consultant will be engaged to help and assist the large company executive team. Together, they try to determine the potential points of concern that need to be addressed.