Sales and Marketing Offshoring: Does it work?

Sales and Marketing Offshoring: Does it work?

It seems like globalisation is all that companies aim at and talk about these days. It has become so much important to establish your position in the global market that unless you do so you are considered petty. But at the same time this is a costly affair. You need to plan out the entire strategy in order to ensure your global existence is not eating up your entire existence. When we talk about cost-cutting keeping quality intact, we cannot help but refer to outsourcing. It is a method of hiring services from off-site resources thereby avoiding the cost and headache of maintaining an on-site department for that service. However, the most popular type of outsourcing is the offshore outsourcing that involves outsourced services hired from anywhere across the globe outside the home-country.

The two most important keys of a company's success are marketing and sales. You cannot do without any of these two. Your company will definitely need a good advertisement in order to influence and attract new customers and convince them to buy your product or service. At the same time, you need to have a proper strategic technique to close a sale with a good profit margin and finalise the contract or signed agreement with your customer. So it is like they are two arms of the same body. Now if these arms are taken offshore they can really do wonders for your company.

Generally offshoring is done in order to reduce the labour cost. Developed countries hire skilled professionals from developing countries to get their work done at a price lower than the local service providers. However, from the sales and marketing point of view there is an added advantage of efficient market research and capturing of offshore customers. This makes both the parties happy. The business company gets to have a clearer and more authentic idea about the prospective customers while the offshore service providers get a global exposer. There are also many freelancers and part time workers who get to earn some pocket money from these offshored jobs. This system surely works for the small and medium businesses lacking sales and marketing infrastructure to get to compete with the larger ones through cheap offshore services. It increases the speed and volume of delivery to your foreign clients. Another very interesting aspect of sales and marketing offshoring is the time-zone management.

It is like when your country is sleeping, there is still another country across the globe continuing your work of commercial promotion and sales.

There are however, some flaws in this concept of offshore sales and marketing. First is the culture and language barrier that might be sometimes too difficult to break. You also need to understand that offshore service generally concentrate too much on saving money than improving quality. This might upset your customers. Also many times sales and marketing offshoring comes with hidden costs than ultimately don't live up to your cost-cutting expectations. So, it's a dicey deal. Moreover, hiring professionals from another country inflicts unemployment in your own country and that is not a very ethical move. Customers generally prefer companies valuing their employees and if your company is downsizing the in-house manpower, they might not like it.

As for the question of whether this concept works or not, the answer would be yes, as long as you don't compromise on the quality, keep a fair balance between on-shore and offshore service providers and overstep the rest of the above mentioned hindrances.

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