Salient Features Of Web Based Sms Service
Marketing has always been considered as an expensive
, highly creative and laborious task. Not any more. Today, newer platforms do not need huge advertisement budgets, creative work force and an army of people to manage and monitor strategies. SMS marketing is one such example, which is affordable, quick, reliable and more powerful than traditional methods. This tool can single-handedly change the fortunes of a company with minimum efforts.*
Although basic SMS is used for quick communication, its subsets are exclusively exploited for various static and interactive marketing tasks. One of the variants of SMS is bulk SMS, an application which can be accessed or operated from anywhere. This
Web Based SMS Serviceor software uses network operator's high speed gateways to deliver mass messages. Mentioned below are some of the highlights of this software.
1. Allows marketers to send message to a single entity or a group of people.
2. A simple three step process makes the task extremely easy, which does not require skilled staff.
3. Scheduled broadcast possible. It can be coordinated and coincided with other marketing strategies.
4. No installation or download. Marketers simply need to log-in and start sending messages.
5. Different conversion engines available; from text to mail or text to speech.
While web based service is quite popular, there are other ways to send bulk SMS, such as standalone application or API embedded email client. All these tools are provided by SMS gateway providers. They are the link between the marketers and network operators.
SMS Gateway Provider in India offers these options to end users free of cost, provided they buy SMS credits.
These providers use internet protocols such as HTTP, SMPP and SMTP to send messages from an application or a website. Mentioned below are some of the benefits of bulk SMS software.
1. Establish brand or business and announce product launch.
2. Send offers, coupons and raffles to loyal customers.
3. Send out alerts and social messages.
4. Event and celebrity management.
5. Lead build-up.
6. Product feedback and opinion.
As mentioned above SMS gateway providers offer web based or standalone programs for free, provided end users or marketers buy SMS credits without which it will not be possible to send text campaigns. These credits can also be purchased from resellers, who are agents of bulk SMS providers. Either way, credits are essential and need to be refilled after they get exhausted.
SMS providers typically develop software using various protocols such as SMTP, SMPP and HTTP.
SMPP API integration is fast and allows developers to use an array of programming languages such as VB, ASP and PHP.
Mentioned below are some of the features and advantages of SMPP Application Programming Interface.
1. These APIs are versatile. They can be embedded in websites, applications, mail clients and even in Excel program.
2. Functions just like any other Windows App, which makes it easy to learn and operate.
3. Easy to integrate and offers trouble free mass messaging solution.
by: James Rockett
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