Sample Social Media Policy
I. Goals
I. Goals
To provide guidelines for how supports communication goals in social media.
II. Policies
offers support of practice communication goals, as well as provides guidelines for staff engaging in online discourse and identifying themselves with .
This policy is not intended for internet activities that do not associate or identify a staff member with , do not use s email addresses, do not discuss and are purely about personal matters.
III. Definitions
Content owners, for the purpose of this policy, are those assigned the responsibility of maintaining, monitoring, and moderating a social media platform. Official communications refer to those done in s name, (e.g. a s Facebook page).
A. Content Owner Assigned by department as the individual responsible for monitoring and maintaining web content.
B. Moderator Assigned by Content Owner and/or department as the individual for moderating comments and postings by internal and external users, including deleting comments and posting that do not meet the criteria set forth in this policy.
C. Social Media Platforms Technology tools and online spaces for integrating and sharing user-generated content in order to engage followers in conversations and allow them to participate in content and community. Examples are Facebook, Twitter, and Google+.
IV. Specific Information
A. Official Practice Web 2.0 Communications:
1. Because of the emerging nature of social media platforms these guidelines do not specify every current platform. Examples include but are not limited to the following:
a. You Tube
b. Facebook
c. Google+
d. Twitter
e. Pinterest
f. Blogs
2. Representation via online social media platforms can only be initiated and authorized through the efforts of the by the permission of the practice owner or their representative. sites or pages on You Tube, Facebook, Twitter, etc. unless they are developed or authorized by the s social media manager/practice owner. Any sites or pages existing without prior authorization will be subject to review when discovered and may be removed.
3. Content Owners are responsible for posting and using content and maintaining compliance with s policy and procedure on behavior, HIPAA (Health Insurance Portability and Accountability Act) and policies related to Conflict of Interest, Privacy, Security, Safety and Human Resources, and FERPA (Federal Education Records Protection Act).
4. Content Owners are responsible for monitoring and maintaining web content as follows:
a. Content is current and accurate.
b. Content Owners engage in communications that are acceptable in the workplace and respect copyrights and disclosures. Proprietary financial, intellectual property, patient care or similar sensitive or private content may not be revealed.
c. Content Owners are responsible for gaining the expressed consent of all involved parties for the right to distribution or publication of recordings, photos, images, video, text, slideshow presentations, artwork and advertisements whether those rights are purchased or obtained without compensation.
d. Content Owners are responsible for constantly monitoring postings and comments to social media sites, and for deleting postings that do not adhere to our policies.
B. Guidelines for Online Professional or Personal Activity:
Online social media allow faculty, staff, and students to engage in professional and personal conversations. These guidelines apply to staff who identify themselves with and/or use their email address in social media platforms such as professional society blogs, LinkedIn, Facebook, etc. for deliberate professional engagement or casual conversation. These guidelines apply to private and password protected social media platforms as well as to open social platforms.Follow the same policy and procedure behavior, HIPAA, Conflict of Interest Policy, Privacy and general civil behavior guidelines cited above including respecting copyrights and disclosures, and not revealing proprietary financial, intellectual property, patient care or similar sensitive or private content.
Respect the Health Insurance Portability and Accountability Act (HIPAA) privacy requirements.
1.If staff identify themselves as a member of the in any online forum and/or use their email address, they must make it clear that they are not speaking for , and what they say is representative of their individual personal views and opinions and not necessarily the views and opinions of .
2.Before posting photos anywhere, ask for their permission, and be sure to have them sign our consent formthen properly file said form. If the person is a minor, their parent or guardian must sign the consent form.
3. respects an employees right to participate in social media for personal reasons during non-work hours. All
by: gus kaloti
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