Santa Cruz Apparel Manufacturer No Enemy Benefits the Berkeley Ecology Center

Santa Cruz Apparel Manufacturer No Enemy Benefits the Berkeley Ecology Center

Santa Cruz-based organic cotton and hemp clothing manufacturer, No Enemy LLC, has announced plans to donate a portion of all sales throughout December to the Berkeley Ecology Center, a not-for-profit organization dedicated to providing free resources and information for sustainable living.

No Enemy is among a growing number of businesses focused on the triple bottom line' to capture and expand the scope of criteria for measuring organizational success to include economic, ecological and social values equally. Despite a cautious holiday spending forecast, many triple bottom line businesses continue to increase their commitment to giving, which is a primary component of No Enemy's values-driven philosophy.

"The triple bottom line position is bolstered by the increasing willingness among consumers to pay more for a green product or service, combined with a growing increase in spending on goods labeled fair trade'," explains Paul Cheatham, Founder of No Enemy. "Consumers are considering products and companies that are focused on values they share, and our company has always been focused on supporting global communities, peace and socially conscious initiatives. So the decision to support an amazing non-profit this holiday season, like the Berkeley Ecology Center, was a perfect fit for us."

With the current economy, charitable donations are down in general, creating more of a deficit in resources needed for social and environmental organizations to remain viable. But triple bottom line companies, such as No Enemy, are driven to affect change by changing their bottom-line focus, and in turn hope to attract customers that support those values.

Organizations like Berkeley Ecology Center, established in 1969 as one of the first action-oriented environmental organizations in the country, rely on donations from individuals and small businesses to fund many of their free and low-cost educational services.

Program Director AmyKiserconsiders donations from small businesses vital to the organization's ability to serve the whole community. "No matter who you are, the Ecology Center can provide tools, information, and infrastructure to live a greener life in the city. Organic agriculture is the cornerstone of the food and farming programs that we run, and the commitment to just working conditions and more localized economies runs through all our work. No Enemy shares these values, and we are thrilled that they will be supporting our work!"

Consumers who support the values of No Enemy, and who are seeking quality yoga apparel, active wear and other types of merchandise (for all ages), can visit the website at NoEnemy.org. No Enemy offers a wide range of products, such as: Yoga pants, sweatshirts, t-shirts, tote bags, and much more.

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