Scent Lok guilty of False Advertising

Scent Lok guilty of False Advertising

Scent Lok guilty of False Advertising

Scent Lok maker of carbon activated scent eliminating products was found guilty of false or deceptive advertising by the U.S. District Court. Also involved in the case were Cabela's Wholesale, Cabela's Inc., and Gander Mountain Company that sold and/or licensed the Scent Lok products. The suite was filed by 5 hunters in Minnesota that felt the claims of Scent Lok were not correct and miss lead customers into purchasing the carbon based hunting clothes.

Scent Lok stated in commercials and other forms of advertising that their products "eliminate" human odor so a hunter can hunt "scent free" and that the product can be "reactivated" or "regenerated" in a common household dyer. The judge concluded that advertising that the product eliminates odors was not correct but he did ease up on the reactivation aspect of the case. As a result the judge ruled that the 5 hunters from Minnesota could seek "complete restitution for monies they spent on Scent Lok products." I hope that the hunters do seek all the restitution they can.

I feel that it is wrong for a company to try and deceive customers into thinking that they could buy a product that uses carbon to eliminate human odors. At the same time I must also think how someone could believe that the product would completely eliminate odors. I can see hiding the odor or masking it like other scent killer products but unless it had some kind of battery or electronic system I would be very skeptical of such a claim. The company probably knew that the statement they were making was completely wrong because if it truly eliminated human odors it would be an amazing thing that every sock, shoe, and deodorant manufacture would be knocking down doors to get. Something that could eliminate smelly feet and BO would probably win a Popular Science or World Peace Award (maybe not the latter).

The judgment made won't make things easy for Scent Lok in the future because now hunters who purchased the products under the false belief can seek restitution. Hunter in other states filed cases with Scent Lok and they are still awaiting judgment. With the case in Minnesota being denied class action status I highly doubt many people will want to spend the money or time hiring their own lawyer to fight the case over the cost of a shirt or two. Hopefully hunters in the other states can do more on the class action status so that people an at least get some of their money back. If class action status is denied in those other states at least Scent Lok will have to spend a pretty little penny on legal fees.

More helpful tips on choosing scent blocking products and other outdoor sporting goods can be found at OutdoorNews.PoorFish.com.

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