Search Engine Marketing | How Marketing Articles Build Page Rank. By Mike McCoy

Using marketing articles to help market a website or blog is a standard practice among many marketers for several reasons

. Among them is the low price of this Web marketing strategy. The articles that are written can be purchased, written from scratch or they can be taken care of by a content syndication company. All of these methods are relatively inexpensive ways to market a website when considering the alternative. Web Marketing With Back Links One of the most important things to remember in Web marketing is that most people find what they are looking for online by going through a search engines. To get a better placement in the results of those searches requires a high page rank. Getting a high page rank depends in some part on getting back links for a website or blog. These back links are simply links on a variety of other sites that link back to the site that is being promoted. Marketing articles are articles that link back to the site in order to build those needed back links. Building Web Traffic Marketing articles are also a great way to bring in new customers who might otherwise have never heard about the website that is being marketed. The marketing articles are ones that provide in-depth information that bring in readers who are searching for the information. They should be so interesting and helpful that they encourage their readers to click on the included link to go to the website to find out more. Resource Box Links The links that are provided in many marketing articles are ones that are included in a resource box that is at the end of the article. If the articles are placed on article directories, the links may be required to be in the resource box and not within the body of the article. Depending on the article directory, there may be three or four links allowed in each resource box. Several websites, or several pages of a website, can then be given their own back links in these resource boxes. With many marketing articles on several different articles directories, blogs and other sites, a website can get a much higher page rank and bring in more traffic. The marketing articles will make it possible to get more traffic both through the links and through the search engines that give the site a better placement in search results.

Search Engine Marketing | How Marketing Articles Build Page Rank. By Mike McCoy

By: Mike McCoy

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