The Popularity Of Social Media For Free Advertising

Many companies now acknowledge the fact that they can not underestimate social media to grasp the marketing benefits they offer

. What is social media? As defined in Wikipedia, social media is about any online tool or application that allows people to share things online. You can think of videos, comments, reviews, feedbacks, wall posts, critics, ratings, photos, slideshows, arguments, appraisals, and any others that are generated by Internet users. That is why the term social media is also known as user generated content (UGC). The media itself consists of many types: blogs, social networking sites, podcasts, review sites, forums, product information sites, and wikis are some of the most popular types. For Internet users, social media allow them to show up their existences by publishing what they want to share online. The benefit is not less appealing for advertisers. The popularity of social media has opened another room for effective free advertising. How does this happen?

Social media is another effective advertising media because they are now place for many people to interact, find information and recommendation, and even buy things. For one example, lets have a deeper look on social networking sites. If you ask Internet users from 15 to 35 years old, you will hardly find few that do not have any social network accounts. Many older people even make adjustment with the trend in order to catch the benefits. After all, perhaps the most obvious benefits realized by social network users are the easiness to interact with their friends, families, and colleagues, as well as to join groups or communities that share the same interest. Not many realize that they also see ads, share their opinion, write posts, and get recommendations from their networks. The process from businesses spreading the information to audiences getting the messages occurs in more natural ways. The existence of communities such as groups, games, and fans pages, in case of Facebook, also helps a lot. People join groups and share perspective with other members. Information of posted ads, reviews, and recommendations are shared without additional efforts from advertisers.

Advertising on social media is just like advertising on other types of media. Your ads turn out with or without image, you pay maybe per month or per click, and people see it around. How can they be free then? Well, actually we do not just want to impose on the free attribute, but also the natural process of advertising. In social networking sites, things such as fan pages in Facebook are one way to advertise freely. But you can also utilize the profile pages in social sites to spread information about your product. Add your target audiences first and provide useful information so that they are interesting to visit your page. Many small businesses even conduct buy and sell activities almost directly from their profile pages. Online boutiques are one of the many businesses we see operating on social network sites. In today world where people have more tendencies to shop online, the opportunity is just big. For other free advertising, you can submit your marketing videos to Youtube, build brand awareness and reputation through social sites, aggregate the information on your business blog using Digg, Twitter, ShareThis, Delicious, Facebook, etc, and many others. Information spread quickly on social media.

by: Ifitkhar

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