Search Engine Marketing Sydney 3 Issues With Search Engine Marketing

The perception that paid search engine advertising is better than organic is well known as paid advertising is guaranteed

. But everyone that used paid search engine marketing has experienced many issues that made them seek organic (SEO) services. In this article I will highlight some of these issues in details.

Only 1 search engine is covered by 1 campaign

The most annoying issue is only 1 search engine is covered by 1 advertising campaign and this is will leave other search engines un covered. In order to gain more traffic you will need to cover all the search engines you will need to create a separate account for each search engine. This will involve in applying for an account and provide banking details for belling purposes.

Fake click that comes from non qualified visitors such as your competitors

There is no questioning that there will be many fake clicks that might come from competitors therefore you will be paying for fake click that will result in more cash out. The worst part is the time that is spend on such an advertising method with no legitimate visitors and wasting the money twice. Fake clicks are the most serious issues of internet marketing repelling customers from advertising on the search engine.

The cost increases with time

The cost per keyword will vary between different keyword and with time and normally increase with time depending on competition. As time move more people are advertising on the Search Engine and creating more competition therefore the prices will change from time to time depending on season.

Finally I say paid search engine marketing is a short term strategy that will break your bank and you need to be very careful with selecting the right keywords.

by: Sarge

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