Search Engine Optimisation Companies - What They Really Do

No matter what kind of business you have, in order to reach broader market

, having a website is necessary in todays world. Nevertheless, if you are in Brisbane, getting a website developed for your business is not a difficult task as there are a lot of web design companies who would do it for you at varying costs. However, things become more challenging when it come to finding a search engine optimisation (SEO) company in Brisbane, who will commit to help your website rank better in all major search engines.

As previously mentioned, there are many companies who will develop a website for your business with the only expenses being development fees, domain name registration fees, and hosting account fees. In some cases where only a small site is required, you can create a website for your business yourself by using free website builders such as www.myfreewebsite.com.au.

However, the challenge is making your website rank on the first page of major internet search engines such as Google, Bing and Yahoo. Having a website for your business is great, but what good is a website that is not found by your potential new customers? In order to make your businesss website visible in major search engines for your potential new customers, you will need to seek the services of a search engine optimisation company in Brisbane.

Everybody knows that a web design company can design and build websites, what do SEO companies really do that makes various websites visible on the first page of major search engines? Well, every SEO agency has their own constructed plan of attack, but the fundamental process remains the same. Below are the step by step processes that an SEO company follows in order to make your website gain rankings in major search engines.

I. Keyword Analysis - the first step is finding the exact phrases that are related to your website and usually the one that people are going to search for in search engines. These phrases are such that they are low in competition and high in terms of commercial intent.

II. On page optimisation - in this step the SEO expert makes all the necessary changes to your websites meta tags and contents to make it search engine friendly.

II. Directory submissions - under this process SEO experts make submission of your business and website to a large number of internet business directories like Google Places, Yahoo! Directory, and many more.

III. Article & Blog submissions - just like directory submission, SEO experts make submissions of unique articles and blogs (written on basis of relevant keywords) to numerous other websites and internet audiences. Their goal here is to create links back to your website to create traffic to your website.

by: Jasmine Ross

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