Search Engine Optimisation Important
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness
. Most savvy search marketers
invest their budgets into a combination of paid and organic search. Determining where you allocate your budget is something youll need to discuss internally there is a balance
to be found.
10 reasons why you need an SEO strategy
Brand visibility / find ability
About a quarter of all web searches contain a brand term, such as a product or company name, either on its own or combined with other generic keywords. Should you really have to pay to be found following a search on your brand? Also, when consumers add brand terms to generic searches it is a great indicator of purchase intent. Dont allow your competitors to rank higher than you on your own products!
Competitor activity
Your competitors are likely to be investing in SEM, even if you arent. And if they are, you need to quickly start to compete with them in this area, or they could take something of an entrenched position.
Search can help you achieve your business goals
Want more customers? More leads? More sales? The internet is a huge marketplace and consumers appear to have lost their fear of buying things via the web. Search engines are often the starting place for a product search, and theyre getting more popular. More than half of all internet users search at least once a day. E-commerce is booming.
Paid search is becoming more expensive
There is greater competition in paid search these days, which means click costs have increased in many sectors to a point where there is limited scope for profit. Your ability to generate ROI depends on how well you convert traffic to customers, and paid search traffic can cost a lot of money.
SEO helps you build a better website
Therefore it helps you build a better user experience, if only because of the focus on what you should be doing for the maximum impact in the organic search listings. Better usability. Better fulfillment paths. Happy customers mean higher satisfaction rates and more repeat business. And this makes for a happier boss
It pays off in the long-term
In the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.
People prefer the natural results
Users tend to choose the natural search results in preference to the paid-search listings. According to a sample figures for selection of natural search were 60.8% for Yahoo! and 72.3% for Google. This figure increases for experienced users. This suggests that companies who concentrate on paid listings only are limiting their visibility.
You dont need to come first to win
It isnt a case of all or nothing (aka first page or nothing) with SEO, so dont let the challenge of making it onto the first page deter you from investing in this area.
Concerns about PPC click fraud
Although the search engines have played down the significance of click fraud the perception remains that investment into paid search carries the risk of fraudulent clicks, and therefore damage to return on investment.
People trust Google
Specifically, people trust Google to deliver relevant results. It is the reason why Google became synonymous with search. If Google says your company is number one for car insurance then in the mind of the searcher it probably is.
by: daksh
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