Search Engine Optimisation: Make It Work For You

Youve probably heard it said that you hardly exist unless you have a web site to prove it

. A web site is no longer an optional extra for your business. Regardless of what business youre in whether its a retail shop-front, a services business, or an information business, the web is now your gateway to a world of customers. Mess it up, ignore it, underestimate its importance, and customers are likely to buy from your more web-savvy competitor.

Make Yourself Visible

So you have your web site. But you can hardly find it, so how can it attract customers? Over the past ten years, search engines have driven the Internet. They have become increasingly sophisticated. Previously, search engines ranked search Brisbane SEO results simply by counting the number of times the search words appeared on the page. This led to very stilted copy, as businesses stacked their pages with repetitious text to try to improve their page ranking.

Then, along came Google, and Internet searching became much more sophisticated. The founders of Google developed a system that analysed the relationships between websites the system they called PageRank. They believed a websites relevance was determined by the number and importance of pages linking back to the original site. This was the system that later became Google.

Since the late 90s, Search Engine Optimisation has become an important part of any companys marketing strategy. As customers have changed their habits to do most of their product research online, so the importance of having your company appear on the first page of search results has increased.

What SEO Does

Search Engine Optimisation (SEO) is a complex set of activities designed to move a website to the most prominent position possible in the main search engines (Google, Bing and Yahoo). This is done using a number of different techniques. The best SEO companies will begin by reviewing the visual content and the architecture of the site, even investigating its underlying code and the way its links work.

But it doesnt end there. If there were fail-safe formulae for analysing keywords and building links, anyone could do it. The best SEO requires a flexible strategy that is individually tailored for each business. It will include regular and appropriate refreshing of content, as well as good use of social media sites.

SEO is a long-term commitment for a company, because the results dont burst on you overnight. A good SEO company will be constantly analyzing the traffic to your site and its behavior while its on your site and will report regularly on whats happening, and how they believe it can be improved.

Choosing an SEO

Outsourcing this critical part of your marketing activity to a Search Engine Optimisation company means entrusting a key part of your business to another organisation. You need to ensure that organisation takes your business seriously, is trustworthy, and communicates clearly with you. If your SEO doesnt, or isnt willing to give you regular reports, you should find a company that will.

A confident, competent SEO will be happy for you to read comments other customers have made about their services. Dont be afraid to ask for a reference site. To read more about choosing a Search Engine Optimisation service for your business, Click here.

by: seobrisbane1

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