Search Engine Optimisation - The Things You Should Do To Make It Work For You

The prime objective for everyone who has a website is to try to get that website

onto page one of Google and the other search engines for their niche keywords. The one and only instrument for achieving this and obtaining the best results is SEO. In order to achieve your objectives for your website and get into the top ten results, you should think about following some very basic search engine optimisation techniques that will not only improve your search engine results page result, but will also improve your website page rank.

You should ensure that you undertake your keyword research carefully by making a comprehensive investigation into the best words that would properly target your website. You should always opt for long tail keywords, as they will have less competition and therefore make better targets. The actual research you undertake for your keywords is perhaps the most difficult step in the development process of your site, so being thorough is vital. In order to get a really SEO friendly website, you should plan your site in accordance with the SEO guidelines to make it search engine friendly. The website should be easy for the search engine robots to crawl. The addition of a sitemap is helpful and all the major search engines, such as Google, endorse doing this.

Ensuring you have unique content that is informative is also the order of the day, as your site visitors will find it refreshing and interesting and want to stay on your pages. This in turn will help you to achieve more traffic and in turn get a better rank for your website. Search engines are used globally each and every day to enable people to find the information they are looking for.

Having a good description tag for your website is very important, as it is this that will show in the results that people get when they are trying to get the best results in their searches, but do not make the description too long. Furthermore, do not just cram it full of your keywords, but use descriptive sentences. Use the keywords you have chosen in your title tag of the website as this will give your visitors a clear insight as to what the site is all about and, most importantly, it is this tag that will show in the results people get on the various search engines.

Be careful in the section of keywords in the title tags of your various web pages, particularly the index or first page of the site. It is this title that will inform your visitors as to what is on that page and this phrase will show in the search results. Submit the site to as many directories as you can so that you gain link popularity. Google, etc. will increase your page rank in accordance with how often your links appear freely on other sites on the web.

Compiling articles on your chosen subject and then submitting them to SEO friendly article directories is a good idea, as they are an incredible source for helping in the build up of link popularity. Try using a Google sitemap as this tool can really help in the indexing of the site, assisting search engines to really see what is included within the website.

by: Carol Forrest

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