Search Engine Optimization A New Age, A New Strategy by:Kate Henlay

As the world has seen many changes across the centuries it becomes more of a village

or rather you can say a global village than a grand world as understood by us not far ago . Because of the development in science and technology the world is transformed into a global village where you can contact a man as far as Arctic by a single click. The shrinking of world and eventual globalisation has shaken the traditional mode of trade and business. Gone were the days when people have to wander in markets to search for their products, now with the advent of internet and consequently different search engines a consumer can view thousands of products online while sitting in his/ her home. These search engines operated by reputed IT firms like Google, Microsoft, Yahoo etc provides not only the description of the product but they also give a critical overview of the product. Moreover because of comprehensive listings of products by different companies a person can compare and contrast different options before making the final choice.

As the consumers have changed their attitude and turned to computer screens more often than roaming in the market the marketing strategists are also compelled to change their traditional advertising tactics and have started giving attention to emerging arena of online advertising. Not very long ago the advertisers had to bear the pain to order billboards, magazines ads or television ads, remember all of them are highly expansive and time consuming and the results are high production costs, production error margin, localized spread only, no global outreach, no assurance of reaching the target audience or customers, increasing placement cost, percentage paid to media buyers, production methods are often harmful to the environment and last but not the least is the fact that it is impossible to measure or calculate the effect of advertising campaign as it always remain intangible.

Statistics show that though the online advertising is at its early stages but it is quickly getting share of the market and making a real difference in the world of marketing. Online marketing includes not only the classical advertising methods like banners, posters ads postings and press release; it also has one more magical tool to make your business more visible on the web. Started by some search engine enthusiastic users newly emerging search engine optimization is now getting very famous even among established companies.

It has been noticed that big enterprises are keeping plenty of budget for online advertising than ever before and especially they are hiring professional companies to do search engine optimisation. It is observed by many marketing experts that the more tangible presence on different famous search engines like Google, Bing, AOL or Yahoo, companies business receives enormous profits during last few years as the ratio of consumers using search engines to search and purchase the product is increasing with the time. The challenges of the post recession economies are enormous and we need to be innovative to come out of financial crunch with success and vigor. I think search engine optimization (SEO) is a cost effective way to make your business more and more famous and profitable.

About the author

Kate Hanley is an expert on online media solutions, web development and web designing in Dubai. He is associated with Seismology Online; a leading firm deals in search engine optimization in Dubai, UAE along with 360 online media solutions. He has vast experience of working in Dubai online solution providers market.

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