Search Engine Optimization And Its Importance In Website Designing

SEO or Search Engine Optimization starts with the process of making the website search

engine friendly by enhancing the quality of website to target useful traffic to the website from major search engines like Google, Yahoo and Bing. If a website is designed as per the SEO techniques, its more likely to achieve top rankings in shorter time as compared to the website that are not designed with basic SEO factors and needs to be changed as per the requirement.

The process of SEO mainly starts with the planning and designing of a website and it involves necessary SEO steps which helps the website to get rank in the top results of search engines for desired keywords.

Importance of Search Engine Optimization:

Around 75% of the websites available on Internet get their major share of traffic from search engines, this traffic is known as organic or natural traffic and all of the above this traffic free and utmost quality as the visitors have searched for the terms on search engines and landed on your website. Search engines are therefore the primary source of information on the websites. Most of these sites are on the top 10 SERPs of the searches performed by Search engines for the desired keyword. It is therefore very essential to get ranked in the top page of the major search engines to attain necessary traffic and quality visitor to your website.

Strategies on Search Engine Optimization (SEO):

Search engine optimization is the process of converting your site to search engine comfortable. The major steps involved in SEO are as follows:

On-Page Optimization - In on-page SEO process website pages are optimized with the most useful and relevant keywords by creating Title, Meta tags, content optimization, adding alt texts, header tags, etc. Internal linking of the site pages also plays an important role in proper navigation for the visitors. Creation of robots.txt file, HTML and XML sitemap is also important steps of on-page SEO process.

Off Page Optimization - In Off Page Optimization, the website is promoted through other websites by performing quality and relevant link building, that can be done in many ways like - link exchange (one-way, reciprocal), directory submissions, article syndication, press release submissions, social media marketing, etc.

If a website is designed in such a way that it supports all the basic and advanced SEO factors then the chances of getting top rankings on major search

engines increases a lot. The visitors coming to the website will feel more comfortable and their probability of conversion also increase.

VSpaceLab is specialist in SEO based web designing and internet marketing helping people to design their websites to achieve maximum benefits from their

website in the form of quality leads and revenue. Contact for San Antonio SEO based web designing, SEO, SEM, internet marketing services by San Antonio web design company.

by: Francis Colin

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