Search Engine Optimization is not less than a magic that a SEO do on a website and it started grow your business within a year
. When on one side we are concerned about promoting our website on higher position on SERPs on the other side we are concerned about creating an attractive website for users also.
If we pick the second point than an attractive website is possible by using flash only. Earlier it was not possible to optimize a flash website in Google but now a days Google has become more advanced and it started considering flash websites also. All you need to do is just to take care and optimize the flash website by following some simple steps given below:
1.Google crawls text content of a flash file so it is better to have a flash content in a HTML file or in PDF file. Before adding the content you should ensure that the content is identical not duplicate. You can add metas if the flash file is embedded in HTML.
2.Google can crawl links within a flash file so it is good to have links in it.
3.Google can index external content that a Flash file loads and associate it with that Flash file.
4.If a flash page is loaded and embedded with Javascript then Google will support it.
5.Google can index sites scripted with ActionScript.
Though these steps can optimize your flash files yet building entire site on flash is not a good practice. You shouldnt use flash as navigation, always embed flash in HTML pages, whenever you can, include the meta tags in flash file. Always use flash in little important content and HTML for most important contents.
In short its not a bad practice to create flash pages but we should escape with creating entire site in flash. Moreover if you want to promote a flash file higher in search engines than you need to take care with above points.