Search Engine Optimization Practices: Link Building 101

It is important to understand why links are essential

. Simply put, links are like votes. Every link directing other websites to your site tells search engines that the other site finds your site a reliable source.

If links used by a company offering service for SEO Folsom residents trust are like votes, it is not, however, simply about gathering the most number of links to get the top ranking. Not all votes in the Internet are equal, and some links are worth more than others. For instance, if you are a content writer for the Google.com domain, you get the top vote. A links value to your site is also affected by different factors.

First, the site strength of the website pointing to yours is a significant factor for link appraisal. The stronger and more reliable the site pointing to yours is, the greater the chances of obtaining a higher ranking. Unfortunately, this has also been the most historically abused factor. For instance, if a website with a PageRank 8 links to your website, this link is significantly worth more than a link from a PageRank 3 site.

The relevance of the site linking to you is, if anything, the most important indicator of link valuation. Measuring the contents relevance, however, solely relies on the search engines ability to determine what is relevant and what is not. The search engine algorithm for relevance determination is often a search engine trade-secret, one that search engine developers would unlikely ever give away. However, as companies dealing with SEO Folsom businesses know have shown, the importance of relevant content has been steadily increasing over time.

The relative position of the link and the number of other links in the same website also affects the links value. For example, a link on the footer of a page has less weight than a link near the top. A link within the page content is given more weight than a link within a list of other links, and a link on the same page with twenty other links has less value than a link on a page with only a few other links.

For sure, there are other factors that influence how a link is valued. However, considering the aspects above will help ensure that as you make each link, the odds of getting that coveted first page ranking, which companies dealing with SEO Folsom businesses know try to do, increase than if you were to simply publish content mindlessly. Ignoring them may not only get your site penalized, but in some cases also banned outright.

by: Masako Gun

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