Search Engine Optimization The Objectives And Methodology

The main objective of search engine optimization is increasing traffic to your website and there by getting more attention to your contents

. The resultant popularity may boost your income through advertising and web marketing. SEO is all about beating your competitors.

As your need is to beat your competitors, you may employ various tactics to fulfill your need. The most often used method is to write articles and publish them in article publishing sites, with links to your site. In writing the articles there are certain thumb rules to follow to achieve success. The main thing in an article is the title. It should be a fitting title to describe the content of your article at its best.

Having the key word in the title is an advantage as the search engine might recognize the article with the title at first. When you select the key word, you must select a fitting key word with which you can beat your competitors. As such, you must make a key word research first. The better way is to have a key phrase rather than a key word. Recent research has shown that key phrases attract search engines better. If it is a six to eight words phrase, so much the better. First hit a search using your key word. If the search results show any government organizations or educational institutions, you might have to change it because it is very difficult to beat those institutions and come to the first ten in the list.

Once you are ready with the key word you can start writing your article. The article must have content that talks straight on the topic and should not deviate. The key word density should be kept to an optimum level as either readers or search engines do not want articles filled with key words. When you are finished with the article, you can publish it in an article site such as ezine articles with a link to your site. One of the most important things with articles is that the topic of the article should match with the theme of your web site.

by: Gilbert Steves

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