Search Engine Optimization - There's A World Outside Of Google?

Hardly anyone today remembers the days when there was no Google

. It is not that long ago - in 1999, which closed only a small niche engine, and the large portal search engines such as Yahoo! Google, AltaVista, Excite, Lycos, have dominated the market. It was not easy to foresee, that would shrink in a few years the market share of almost all industry giants to single-digit percentages, and sometimes they are completely disappear from the market.

Nor can anyone imagine today, at least in the Western world, an alternative to Google. About the powerful search giant controlled Depending on the study, about 80-90% of search traffic, and no telling who it might also make this place comes close contest. Yahoo is clearly on the wane - the recent dismissal of CEO Carol Bartz has not changed much - and Bing, despite billions in investments from Microsoft quietly does not really climb above the 10% hurdle.

The reason for this is Relatively straightforward: the indexing speed and the quality of the search. As an experienced SEO SEO Schweiz, we know that Googlebot is everywhere and even on completely new sites without a single link from the outside usually within a few days or even hours past looks (for those who are wondering, how can that be - the most hosters and registrars have statistics pages where newly registered domains will be displayed, and Googlebot is so fast, they pick up).

Both Bing as well as Yahoo's Indexierungsbots are far slower and less efficient. This alone, apart from the whole search is already on immense advantage in favor of Google. However, note it here, however, that as China's Baidu, especially in Chinese-or English-speaking side, now nearly as aggressive with the crawl - is not for nothing Baidu in China, the undisputed market leader, with a market share of over 60% compared with Google's less than 20%.

In Russia the situation is so similar - ie the Russian Yandex Google alternative. The IPO has recently been converted to a Russian billionaire Primus search in the domestic market thus has a market share of Google is comparable to or even greater. However, Google is here thanks to his extraordinarily rich research accounts will always be better, and thus threatens to slow to run off the rank Yandex.

It does not appear that in the near future one of these will constitute a serious competitor to Google on the international market, and right now there is no real competition - engines like Blekko, Wolfram Alpha, Cuil, or are DuckDuckGo hardly anyone in the public one term.

While this is good for Google, but perhaps a bit unfortunate for us other - because competition is known is good for business, and so is Google's quasi-monopoly on the search market is certainly not good for the future of the industry as well as for Google's direct customers - the Majority of the corporate world.

by: James Smith

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