Search Engine Optimization Tutorial - What is a Back Link?
In this search engine optimization tutorial we will define what a back link is and why they are so important to your website's search engine ranking
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There are many factors that determine how well a website will rank in the search engines. Factors like relevant content, domain name, keywords, etc. all go into determining which websites are returned as the result of a query. Back links play a large role in search engine optimization.
What exactly is a back link? Any time another site links to your website through "clickable words" you have created a back link. When someone clicks on the anchor text or text links they are sending a vote to the search engines that your site contains relevant content.
The back link text (the words that are clicked on) should be the exact keywords your site is trying to rank for. So if you are trying to rank well for "blue suede shoes" your anchor test should be, yes, "blue suede shoes" This strategy will help your website rank high in the search engines for that term. Too many people use generic terms, like "click here" for their back links. This is not nearly as effective.
Search engines rely on other websites and web pages to tell them what other websites are relevant to the search terms people are asking about. And these other sites tell them by the "specific words" in the text links used to link back to the content website.
In summary, to maximize Internet search engine optimization you must have an effective back link strategy. Your back links must use the keywords that you are trying to rank for!
Search Engine Optimization Tutorial - What is a Back Link?