Keywords : Role in SEO

Author: Maria Pascual

Author: Maria Pascual

A keyword is a word or phrase that reflects the theme or main idea of a literary piece, content or article. In the internet industry, a keyword is a word or phrase that points to a website when entered in search engines. Simply put, these are words or phrases that best describe your business and people would think of when they are interested on what your business has to offer. The more specific or targeted your keywords are, the more probable it is for people find your website. Keyword, if used properly, will play a vital part in boosting your search engine rankings. It is one of the most important tools in SEO. Unfortunately, many companies overdo it. They thought "the more, the merrier". Be careful. Search engines are robots but they are not stupid. If you overdo incorporating keywords in your website, adding them in inappropriate pages, the search engine might see your website as keyword spamming and you might end up being black listed by the search engines. This will terribly hurt your business. If you want to see how your website is ranking based on keyword searches, enter your domain name in a and then list all possible keywords related to your website. Search engine reporting is the process that allows you to view vital search engine information (rankings and keyword hits) about any URL that you enter in a search engine ranking reports tool. It is easier to drive your search engine promotion efforts if you know how to monitor your search engine ranking on various keywords targeted to your website. With the search engine report on hand, you know what keywords related to your business are rising and this will help you create other strategies to improve and boost your rankings.About the Author:

Maria Pascual is the PR Writer of Search Engine Reports LLC, a company based in Pacific, Northwest that pioneered a relationship with Google's API team and creator of a free tool that generates your website's search rankings. To learn about this tool, please visit http://searchenginereports.net/

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